Hakuna Matata Imports

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Hakuna Matata Imports

Victoria , Canada
a
Organization type: 
hybrid
Project Stage:
Growth
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Hakuna Matata Imports and Accessories has grown out of my love for Africa, and the learning's that have come from working in Kenya, Rwanda, and Ethiopia. Hakuna Matata Imports and Accessories is a socially based business that supports small business development globally in Nairobi, Kenya, and Addis Ababa, Ethiopia, and locally in Victoria B.C., Canada. Hakuna Matata markets products through an educational medium to help others understand the needs of Africa, the importance of supporting small business development, and models of development that create partnerships as opposed to dependencies. Hakuna Matata’s business model impacts a number of social structures that leave a legacy beyond the traditional business model. The three overall goals of this business include:

• Partnerships with small business to increase their marketability, sales, and the sustainability of their business in Africa (Nairobi and Addis Ababa) and Canada (Victoria, B.C)
• Hakuna Matata provides an educational platform to increase awareness and understanding about the continent of Africa.
• Hakuna Matata donates funds and skills to support the economic development of youth who struggle to gain employment in Nairobi, Kenya.

Building on the foundation of a collective culture products are marketed through neighborhood gatherings, and community markets. Products are also available on line.

About Project

Problem: What problem is this project trying to address?

Hakuna Matata has a specific focus on Africa. It addresses the needs of informal economy entrepreneurs globally and locally to enhance their business potential. Hakuna Matata buys jewelry and other accessories from those working in a fragile economy. In its first six months of business Hakuna Matata has partnered with 9 business in Nairobi, 3 in Addis Abba, and 3 local artisans in Victoria, B.C. My business affirms the need for partnerships. Hakuna Matata uses a relational marketing model, without the pyramid but, a strong social consciousness to sell products and educate. Products are sold through parties that couple consumerism with development education to increase the general populations understanding of Africa. Hakuna Matata donated funds and expertise to address the needs of the growing population of youth in Africa through the Maji Mazuri’s youth project in Nairobi, Kenya. I have been connected to this project for twenty three years. Youth, are a large part of the population in Africa. This has been referred to as the “youth bulge”. The youth bulge, combined with high unemployment, rapid urbanization, lack of educational opportunities has been linked to civil conflict and political instability. Addressing the needs of youth, and helping them define a sense of self within the work force is of paramount importance.

Solution: What is the proposed solution? Please be specific!

My business model builds upon my professional practice working as a development worker for seven years in Africa, my connection with a grass roots organization in Nairobi for the past 23 years, my knowledge of community development, and belief in cooperative partnerships for defining how funds must be allocated. My business model defined within the field of social entrepreneurism provides an organizational structure that benefits many more than myself. Hakuna Matata is unique in its use of the multilevel marketing model with a strong social conscious. This model provides a vehicle to sell products, educate the consumer, and provide revenue to support the development of youth through a partnership organization. Ten percent of each produce sold is given back. This aspect of the business also has an earning ceiling of 30,000, less business expenses, and all profits will be donated to enhance the potential of children and youth in Africa.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Hakuna Matata Imports and Accessories is a socially based business with a specific focus on Africa that supports small business development globally in Nairobi, Kenya, and Addis Ababa, Ethiopia, and locally in Victoria B.C., Canada. Hakuna Matata markets products through an educational medium to help others understand the needs of Africa, the importance of supporting small business development, and models of development that create partnerships as opposed to dependencies. Hakuna Matata’s business model impacts a number of social structures that leave a legacy beyond the traditional business model. The three overall goals of this business include: • Partnerships with small business to increase their marketability, sales, and the sustainability of their business in Africa (Nairobi and Addis Ababa) and Canada (Victoria, B.C) • Hakuna Matata provides an educational platform to increase awareness and understanding about the continent of Africa. • Hakuna Matata donates funds and skills to support the economic development of youth who struggle to gain employment in Nairobi, Kenya. Hakuna Matata markets products through a community development model in the form of parties, market, and educational outreach.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

My peers are other like minded individuals that seek to make the world a better place through more socially minded business models. It is my experience through research and practice that my competitors are those that attempt to define themselves as socially based, but lack authentic partnerships or practice in this area. Import business, although, buying from those in disadvantages situations, primarily benefit the business owner not the wholesaler. My biggest challenge is lack of capital to fully market and build my business. Those that have been working in the corporate world have a huge advantage over my little contribution.

Comments

Jacqueline McAdam PhD's picture

Would love your input....let me know what you think?

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