Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Now, we are working with Mrs Sriwan Porjit, a 61 year-old rice farmer, who set up GABA Rice Processing Group in Namcham community. In 2011, she started growing 8 quality rice varieties and producing GABA Rice supported by Maejo University. At that time, Mrs. Porjit sold her GABA rice 60 Baht/kg (£1.2). Before that just like other farmers, she could sell her low-grade rice only 9 Baht/kg (£0.2). In March 2014, we worked with her as a consultant, we have done product development, product design, created branding and online marketing. As a result, the price was raised up more than double. Now we have 5 GABA rice products on the list; Original Mixed 8 Rice, Rice Berry Blend, Pure Jasmine Rice, Pure Rice Berry Rice and Pure Black Glutinous Rice.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Now we have 3 smallholder farmers who are interested in this project and willing to develop together. Three of them are shifting farming practices to organic to produce high quality rice. Mrs. Porjit is playing an important role as a successful model and a food processing expert to train farmers who are interested.
In Mrs. Porjit case, she can increase her income from selling GABA Rice 60,000 Baht/Ton without a middleman comparing with low-grade rice 9,000 Baht/Ton to a middleman. However, her market is limited within Phrae province,with quality of the product, her GABA rice is widely known by word of mouth. From our action, we can publicise the product and expand the market to rice consumers in the rest of Thailand.The respond is positive. Our customers seem to concern more about food safety and quality of food from our provided online information about rice and food safety.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Within 3 years, we will increase farmers in our project to 50% of all farmers in our community by organising workshop facilitated by experts and successful farmers. We will encourage and support young people to be a smart farmer. We will set up Happy Field Happy Farm as a company and generate job opportunities for local young people to return home, to develop our community to be ready for rapid pace of development from outside. We want build a sense of ownership among them. We also expect to export our products to send quality food to our friends in other countries as well as in Thailand.