The Heartwrenchers

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The Heartwrenchers: „We aren't looking for a handout, we're offering a helping hand“.

Praha, Czech Republiccelá ČR, Czech Republic
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The unique concept of this charity, which will support a „good thing“ and gives a chance to experience something special for donors. Anyone who donates money to the project will obtain, in addition to a good feeling, an original gift or experience from the e-catalog.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we changed the attitude of the public and found jobs for hundreds of people with disabilities?
About Project

Problem: What problem is this project trying to address?

Lack of employment opportunities for persons with disabilities. We want to inspire employers, educate them about the law and tax issues (explaining that the employment of PWDs is also financially advantageous).

Solution: What is the proposed solution? Please be specific!

Target is: to raise funds to support the employment of persons with disabilities in the Czech Republic by means of a transparent fundraising campaign - Find a job for the team members of five “ Heartwrenchers” (students and graduates with disabilities). Via a strong media campaign, highlight the problems in the employment of persons with disabilities. Create new employment opportunities for people with disabilities. Inspire employers - educate them about legislation and tax issues (explaining that the employment of persons with disabilities is sensible, but also financially advantageous). - Reduce the level of prejudices of employers and the general public against people with disabilities
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The project The Heartwrenchers was well accepted by the public as well as employers in 2013. 5 PWDs in our team got their jobs through foundation NFOZP and were “good practice examples” for employers, which has changed their attitude towards PWDs and found employment of PWDs advantageous. 600 new jobs were created as a result of this campaign. In cooperation with AV Institute (HR and recruitment agency focused on PWDs employment.) we offer highly professional consultancy services for companies interested in employment of PWD. With AV Institute together we can significantly reduce complexity and simplify all HR processes of personal audit and recruitment of PWDs.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

To date we have financially supported 11 companies and individuals – persons with disability – and created 600 new jobs for PWDs. The target for this year is to obtain jobs for 5 Heartwrenchers – the faces of the campaign and min. 500 jobs for PWDs in all regions across the Czech Republic. With a strong media campaign with the expected impact to approx. 3 million people we will reach the public and companies and change the attitude of the majority of society towards PWDs. In the grants we will distrubute min. 500.000 CZK. The campaign will be conducted in cooperation with public institutions and companies: The campaign will be conducted in cooperation with public institutions and companies: Directorate General of Czech Employment Office, Czech Ministry of Labour and Social Affairs, Chamber of commerce of the Czech Republic, AV Institute- HR agency.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The Project has got the potential to change the attitude of people, companies, public institutions towards disabled people. There is the chance to change the current legislation under the pressure of community in favor of improving the employability of PWDs and also to stop misusing the current “gaps in the law“ and tax evasions, which are the result of circumvention of the law – for example misusing of the state fundings supporting the employability of PWDs and misusing so-called indemnification. The support of the employability of PWDs will be in 5-10 years the part of the national policy.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The project is sustainable long-term even if there are available limited financial resources from existing project partners. NFOZP Fund may also use own financing resources generated from e-catalog income: sales of gifts and experiences and direct sale of an items from designer collections "Made by The Heartwrenchers".

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We are the only subject in the Czech Republic which comprehensively deals with the problem of the employability of PWDs.

Founding Story

Foundation NFOZP has worked for 7 years in the field of education, training and advocacy in favor of PWDs and creating better opportunities in the labor market. However, we lacked our own fundraising project. The idea of "The Heartwrenchers" was created as a response to this situation, and at the same time, our goal was to create a unique charity concept. We are not asking for money, but offer unique gifts and experiences that you will not find elsewhere in return for financial support.


Director of foundation NFOZP, team leader and consultant, part time:0,5 Head Project Manager and Team Coordinator, part time:0.8 Marketing Manager, part time:0.8 Team of five The Heartwrenchers - PWDs, „faces of project Team of five The Heartwrenchers Coordinator, part time:0,5 PR Manager, part time:0,4 Project admistrator, part time:0,5 Financial Masnager, part time:0,3 Bookkeeper, part time:0,2 4 E-catalogue Managers,part time 0,5