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Paris, France
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

About Project

Problem: What problem is this project trying to address?

Deforestation still goes on at an alarming rate. However, trees are vitally important to the environment, animals, and of course for us humans. They are important for the climate of the Earth, as they act as filters of carbon dioxide. Forests are also known as habitats and shelters to millions of species. Trees give us medical treatments, fruits, shadow. By giving us fruits, gum, honey, etc, trees can therefore help people to fight against poverty since the products of the trees can be eaten and sold ..It has became vital to fight strongly against deforestation. Kinomé and Forest&Life, the movment Kinomé created in 2010, lead projects in several countries. Communities from all around the World can collaborate with us.

Solution: What is the proposed solution? Please be specific!

Turning trees and forests into a solution to human and economical problems. The main innovation of Nicolas Métro is definitely the implementation of the Ethical Leadership, ie innovating (leadership) in order to fulfill the 7 fundamental needs (ethics) of people which are: • Health - including healthy food and water- • Security • Balance and well-being • Respect • Inclusion and not exclusion • Access to knowledge • Self-realization This approach is unique since it means observing the forests as a solution for human development, ie as a contributor to fulfill the 7 fundamental needs. This impact on fundamental needs is measured through an innovative tool called “Solution for Ethical Evolution©.” This tool will soon be sold to several companies, organizations etc, and it will help them measure the impacts of their projects on the fundamental needs of the populations.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Kinomé is a social business which develops the partnerships, networks, science and tools necessary to turn forests in general, and trees in particular, into a solution to human problems and thereby invert the global deforestation trend. It was created in 2005, and Forest&Life in 2010, in order to roll out the projects at in international level. So far, • Almost 4 millions trees have been replanted and protected by farmers, women, children and young people around the world. • 15 countries have benefited from actions: Australia, Argentina, Brasil, Chad, DRC, Ecuador, France, India, Indonesia, Peru, Philippines, Romania, Senegal, Sudan and Togo. • Almost 5000 children have planted trees in several countries, have learnt more about the issue of deforestation and the urge to replant our planet. • The Forest&Life movement gathers more than 50 000 people involved in the mission of planting trees. • NGOs, villagers, scientists, students, industrials and international organizations…work together to identify and develop large-scale solution to invert the deforestation trend. • International recognitions have been attributed to Nicolas Métro: Fellow Ashoka, Ethic’Evolution label, several invitations to international conferences, etc.


Edwina Tanner's picture

Trees are an important part of the ecosystem that we live in and any trend to alleviate deforestation is an important step in the right direction. I am unclear exactly how this is going to be done with Solutions for Ethical Evolution tool.

Pablo Riascos's picture

Saludos cordiales, mis más sinceras felicitaciones por su iniciativa, muy importante para el ecosistema de nuestro planeta, los árboles son la razón por la que podemos vivir y respirar aire puro, son el pulmón del mundo. Toman el gas carbónico y lo convierten en aire puro y sin él no podríamos vivir. Me gustaría saber si desde mi país que tiene grandes zonas para reforestar puedo unirme a su idea y contribuir con la recuperación de la naturaleza.

Grant Hosford's picture

I love this idea and think the sharp focus on trees is smart. Trees and oceans are the world's lungs so we should do more to protect them!

Anuradha kumari's picture

I like solutions for ethical evolution.

Hey sounds good Metro.

Rajeev Kumar's picture

Good article. Thanks for the post. Cool one.

Jack Smith's picture

Nice project good one, keep posting similar.

J Thomson's picture

Sounds good. Thanks for the share.

Danial Bell's picture

This attracted me . Cool one.

Panther Anat's picture

At least by this article lets stop deforestation. Cool.

Flosy D's picture
Flosy D /

Nice post on Deforestation. Good one.