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KornetCity: IT city model that reduces motor vehicle traffic in cities

Year Founded:
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

KornetCity is a conceptual model that focuses on reducing start up and operational costs for SME sector by equipping office buildings in mostly residential areas. It has the advantages of reducing the need for transport investments, parking, reduced GHG emissions and gives support to single parents.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if your career would not depend on the place you live in?
About Project

Problem: What problem is this project trying to address?

Too many cars on the streets, time waisted in commuting, GHG pollution, SME sector and start up investments, sinlge parent issues.

Solution: What is the proposed solution? Please be specific!

The KornetCity is a net of serviced office buildings spread all over the city in order to provide sufficient amount of serviced offices that can present the alternative to classical offices. The net is to be defined according the variety of conditions existing in that particular city. Target group are local inhabitants employed in tertiary sector, that are using computer as their main tool. The "gravity" zone of each Kornet is up to 800m - the 10 minutes walking distance that motivates people to walk instead to drive. Kornet provides a possibility to rent a fully equiped and serviced office space, offers "pay as you use" system for software and variety of services i.e. restaurant, kindergarden, etc.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Belgrade (1.5M inhabitants), Serbia. Number of travels per day is ~3.5M per day. Employed 545K people. Employed in tertiary sector 73,55% =401K people (Target group) Assumption is that 40% of Target group might perform their work in Kornet =135K people. 59% uses public transport 25% uses private cars 14% walk to the work If the KornetCity would be applied in Belgrade, the number of the cars would be reduced for up to 8%. That means that 135K of travels performed by motor vehicle per day would be transformed to pedestrian travels. E.g. the capacity of the motor vehicle travels per day over the bridge "Gazela" in Belgrade was 30K of travels per day. This means that the Belgrade would free the road capacity of nearly 4 bridges for free

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

ENVIRONMENTAL FRIENDLY KornetCity gives advantage to pedestrian traffic instead of motor traffic. Motor traffic produces 65% of air pollution. E.g. If KornetCity would be applied in Belgrade, Serbia (1,5M inhabitants), it could reduce the motor vehicle traffic for paa. 8% and CO2 emission for up to 10%. SPACE CONSUMING one parked car requiers min. 12.6m2, car in parking demands ~27m2 and in open road ~25 to 80m2. Reduction of the number of cars on the roads releases at least 10% of the streets. CONSTRUCTION COSTS of Kornet building could cost less for 25% than the construction cost for standard office building considering that parking or garage can be significantly reduced in size. THE TIME THe person who spends commuting 2 hours per day will spend 2 years commuting during the career period. If KornetCity would became an alternative the waist of time would be reduced for 80%.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

KornetCity might be applied in almost any city in the world. On the example of Belgrade, Serbia, it should be developed in several phases. Phase I is a Pilot project where the Korent should be tested through the aplication on one building in a process of reconstruction. Phase II would be the development of Kornet buildings over the wider city center (high density population, employed in tertiary sector). Phase III would e spredading KornetCity in the city center and the Phase IV is spreading the KornetCity all over the city area.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The idea is to devepol an IT model that is aplicable to almost any city in the world. The experts team should consis: urban planner, law and financial expert, traffic and construction engineer, marketing manager and support staff. The developing process would last 2 to 3 months. Required budget 80K to 250K$. Developed project should be promoted to the cities with the traffic and GHG emission problems.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

TELECONFERENCING (i.e. developed by CISCO) is a way of reducing commuting and motor vehicle traffic but negative side efect is isolation of people. OFFICE HOTELS (like "Regus") are providing similar kind of services as those that KornetCity would, but the policy of those chains does not refer to the improovement of the traffic conditions in cities, GHG emission or aditional services that would support specific needs of neighbourhood.

Founding Story

At 2003 discussion about the Master Plan for Belgrade, at the Chamer of engineers in Belgrade, Serbia. The discussion escalated when it was directed to the traffic issues. In the middle of the quarrel, I experienced the "Aha!" lmoment thinking that "Instead of traffic explosion, what if we would develop TRAFFIC IMPLOSION?" Instead of occupying the place by the vehicle, we should increase the traffic of information that doesn't require any space at all! At that time, teleconferencing was still SF, but I was aware it will be deverloped soon.


Maja Dimitrijevic - Author of the concept David C. Prosperi (departed) Professor at Florida Atlantic University, Urban planer Consultant Duje Senjanovic - Marketing