Ladify

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Ladify : One Girl. One zeal. No Limits.

buea, CameroonBuea, Cameroon
Year Founded:
2014
Organization type: 
hybrid
Project Stage:
Idea
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

About 30% of young Cameroonian girls are uneducated and lack skills in areas of leadership and trade. Ladify will be a local initiative empowering ladies via free basic education, tailoring, handicrafts, design and business-leadership trainings . They will also gain practical business skills.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if young underprivilidged Cameroonian girls could gain revenue, skills and entrepreneurial know-how through a free program?
About Project

Problem: What problem is this project trying to address?

70% of Cameroonian women never get exposed to leadership and entrepreneurship development courses. Also, about 30% of them lack professional skills in at least one domain. As such, they are discriminated upon in employment proceedings; they are generally abused and never have the courage to stand up and “fight”; and sometimes, the only option that is left for them is prostitution whether out rightly or in a hidden manner”.

Solution: What is the proposed solution? Please be specific!

Ladify seeks to empower young underprivileged Cameroonian women by providing them with skills and development opportunities. Ladify, through volunteer partners, provides them with: free leadership and entrepreneurship courses; training on Tailoring and desgning of hand made jewelries; and Basic education in STEM and Languages. Also, Ladify provides them with sources of revenue and practical business learning through the sales of their tailoring produce and other clothing in the Ladify Showroom. After one year, these ladies leave the Ladify academy stronger and intellectually fit to impact their communities positively. They will in turn go into their communities and impact in their own way.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Imagine Aminata, a 16 year old girl who lost both parents in a car accident. Due to lack of funds, she had no formal education and could neither speak French nor English fluently. She went to live at her uncle’s house where she was treated as a “slave maid” for 1 year since she had nothing doing. One day, on her way to the market, she falls on a group of women who say they “help young girls to be stronger, gain some skills and intellectually fit“. She decides to follow them and gets to attend their weekly trainings and works at their showroom. After 1 year of training, she had gained some money, business and leadership experience, and went out to create her own tailoring, hair dressing or handicraft shop and impact in their own way.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

For a start we intend to touch girls in Buea municipality. Based on our survey, we estimate that there are about 540 girls aged between 11 and 29 who could benefit from our training and assistance. Our objective is that in the first year of existence, we have 16 girls enrolled in our training and assistance program. We intend to have 10 from 11 to 19 years and 6 from 20 to 29 years of age. On a wider scale, we intend to organize 3 public seminars on women empowerment to touch at least 500 women in the Buea Municipality. In our Second year, we intend to increase the number of women in our program to 40 and organize 5 public seminars. In our third year, we intend to have 85 women in our program and to organize 8 public seminars on women empowerment. From these seminars we hope to gai more volunteers and make more partners so as to impact more.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We will use various strategies to move forward. Building a strong brand image by using social media and website to share inspirational pictures and videos on our work. Seeking institutional support from state agencies like the ministry of social affairs to boost our credibility. We will also strive to partner with organizations like Africa Progress Alliance and JCI to get volunteer trainers. We will strive to establish a “life-relationship” with all our trainees. Also, because of our good works, we will obtain more volunteers and influent people in the community.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Financially, we would have a diverse portfolio of revenues: • Main Source: Sales of items (shoes, bags, shirts, strousers, robes, skirts, etc) in the Ladify Showroom.sales of handicraft work and hair dressing.Other Sources:Donations from companies,foundations and Donations from graduates of the Ladify academy. There are several ladies empowerment movements in Cameroon, operating in the form of associations and NGOs who ill also be partners.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are three critical points of uniqueness in Ladify: • We will combine 4 themes in our program: leadership development, basic education, handicraft trainings, practical business skills and the Ladify Showroom • We will emphasize on the active use of social media and the internet in general to promote our work unto the world • We will have a continuous development and innovation policy that will permit us to grow. In the showroom, we will emphasize more on customer service which will be a strong point of our sales. We will continuously keep in touch with our customers.
Team

Founding Story

I grew up with a friend and in form four class, her father died. After form five, at the age of fifteen, due to her mother’s financial conditions she became a school dropout. Finally, she was sent to her aunt’s place where she was maltreated and treated as a slave. She ran her aunt’s place and went staying with her boyfriend. Then came the day when she felt pregnant and her boyfriend threw her to the street. Due to her financial conditions she had nowhere to go so she returned to her aunt’s place. Her aunt even maltreated her more to the point where she had a miscarriage. She ran the house and decided never to go back. She then went into prostitution to earn a living. At this effect, I feel it is a serious problem and I decided to act.

Team

Wache Vanessa –leadership program coordinator. The director of communication in the student government; Ghomsi Manuela - basic languages and STEM program coordinator. A junior year student studying software engineering and the vice-president of the student senate; Anaba Anne- business program coordinator. A senior year student in management; Miss Ghomsi Alvine - general coordinator. Leader of the business and leadership committee in school.

Comments

This is nice project at least trying to move women's exposure from 30% to more even. I like this kind of activity, every one should take this responsibility to do something like this. Good one.

ALVINE MIREILLE GHOMSI TCHUENTE's picture

Am so touched by your comment Kumar. Thanks a million times. Feel free fr any comments and advices please.

ALVINE MIREILLE GHOMSI TCHUENTE's picture

Am so touched by your comment Kumar. Thanks a million times. Feel free fr any comments and advices please.

Jack Smith's picture

Good one. love reading this.

ALVINE MIREILLE GHOMSI TCHUENTE's picture

Thanks very much. In case of any advice please feel free to reach directly to me.

J Thomson's picture

Practical stuffs really gonna help alot. Nice plan.

ALVINE MIREILLE GHOMSI TCHUENTE's picture

Really glad to hear that. Please for any comments or advice I will be so glad.