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Njaro: Authentically African, Authentically Sustainable

Moshi, TanzaniaMoshi, Tanzania
Year Founded:
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Njaro partners with local communities to create timeless products with a proud Tanzanian story while building their capacity for growth.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we knew the story behind out clothing?
About Project

Problem: What problem is this project trying to address?

A growing segment in the retail market is looking for clothing that provides value to their lives and means more to them. They are tired of purchasing from existing businesses with value chains that only benefit shareholders and not the people making the clothing. Customers are looking for a way to give back to the developing world, sustainably. Furthermore, the retail market is riddled with garments that are of lower quality.

Solution: What is the proposed solution? Please be specific!

Njaro bridges the gap between Africa and the socially conscious consumers in the developed world. It provides handmade and authentic lifestyle products made wholly by women in the villages at the bottom of Mt. Kilimanjaro. Conscious consumers are able to know who is making their product and how the money they spend on it are being allocated to the value chain. Not only are the products fashionable and high quality, customers can wear them around knowing that it has a very special story. As well, the ladies that produce these items will be able to accomplish many more of their ambitions with their higher incomes.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

After the success of our first official launch two of Njaro's knitters, Francesca and Doreen, were able to save some money to move to another workshop. With this new space they now have access to electricity, allowing them to work on days with minimal natural lighting. This space is larger than their old workshop, and gives them the potential to accommodate more knitters and mentor them into the business. They were also able to fix a couple broken looms and purchase a brand new machine to expand their capacity.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Njaro’s broad target market is the socially conscious millennial generation. However, Njaro will focus on attaining highly fashionable consumers who are very concerned with the products that they purchase. Njaro offers clothing that is on par if not higher quality than its competitors however, its brand it not well known and cannot compete in the same market spaces. Thus, Njaro must strive to obtain a niche market with needs that the larger competitors cannot fulfill with their current sustainability strategies. The niche market that Njaro targets is hungry for these products.