Onebilliongifts platform by PinkLime

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Onebilliongifts platform by PinkLime : Inspired by community

Bucharest, RomaniaBucharest, Romania
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Onebilliongifts is an online platform that inspires people to use creativity for designing gifts from materials that we otherwise perceive as waste. Everyone who gives a present receives one in return. Generated revenue is used to grow businesses that create innovative low-carbon footprint products.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if an online community centered on creating gifts out of waste can develop and support businesses create innovative products that have a mi
About Project

Problem: What problem is this project trying to address?

Circular economy businesses and startups don’t receive support, know-how, funds and are not sufficiently promoted in Romania and also world wide People also are not informed and used to circular economy products.

Solution: What is the proposed solution? Please be specific!

A gift offering/receiving platform that attracts people based on curiosity, need to showcase and develop skills and creativity, want to offer and receive, and wish to be part of a great sustainable vision. Due to the attractiveness level the platform generates high revenue based on user subscription fees. With the income, support and funds can be given to start-ups to develop innovative low-carbon footprint products out of waste. Therefore, the platform creates and sustains a community that generates new consumer demand for circular economy products. On the other hand it is the meeting and inspiration place of future social entrepreneurs that will be backed by the same community to develop products that will satisfy the new demand created.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Direct impact: Lili singes up and pays a subscription fee for the platform. The membership provides her access and offers support for start-up circular economy businesses. She has items at home that she doesn't use, gets inspired by tutorials and creates a gift for someone on the platform. In return she receives feedback and a gift that she loves, this motivates her to continue. Indirect impact: After few months Lili discovers she has a talent and decides to team up with John a person she met through the platform to start a new business to create toys out of waste. They go to one of the platform events (created out of the subscription fees) where they present the idea and get funds and support from the community to develop their business.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Once the platform is created it will be easy to implement and replicate. The cause that it covers is pressing and important to people across all sectors. We believe that due to the uniqueness of the concept it can spread across countries and continents in a viral manner and can get public and private support easily. Having in mind that the platform is community driven we expect a sharp increase in impact within the first five years (e.g. the growth of Wikipedia articles). As a result we expect to accelerate international new consumer demands and grow business that will satisfy them.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The money that we will earn through this competition will suffice to develop and test a platform prototype on a single city in Romania. Afterwards the team can apply for other funds with the prototype. The platform is designed to generate revenue with the subscription fees that will suffice to cover costs, innovate and also grow and support start-up businesses.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are several successful businesses that focus on offering surprise boxes to clients, which proves that the concept works. However, our business differs that it is a user to user surprise box offering. The system challenges users to use their creativity to come up with solutions on how to create presents based on materials that they would otherwise throw. Our approach is to attract people with this engaging concept and let them develop, grow and support each other organically in order to solve the problem that we address.

Founding Story

For an year we grow a social business, through which we produce and sell furniture pieces based on Cradle-to-Cradle principles. We discovered the market yet doesn't understand the value of these kind of products. We have asked ourselves how we can make people aware that they can have better products in their lives and that they can be protagonists in this process. At one workshop we were invited to talk about the circular economy, we had the chance to meet Paul, gamification and experience design expert, and talked with him about how to engage people to find out more about circular economy principles and also to become responsible. After several brainstorming sessions we created a concept that we love and agreed to create this project.


The managers are Roxana and Stefan, founders of PinkLime and creators of this project. Paul Bulencea is responsbile for engagement and experience design and 3S studio ( will create the online platform. The Institute for EcoInnovation in Romania will help us create events on circular economy and the Green Future company ( will offer logistics support for creation of products which will be models for the users.