Plate my Meal: Eating Right, Right from the Start!
Tnuvot, IsraelTehran, Iran
Year Founded:
Project Stage:
2010
Organization type:
for profit
Growth
Budget:
$250,000 - $500,000
Website:
Twitter:
Facebook:
Scaling strategies launched within the past 6 months:
Organizational Growth
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Out main habits are acquired in the first 1,000 days of our lives.
If parents will healthy feed and educate their kids to eat healthy they may prevent them from becoming obese adults.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Obese adults suffer from illness and shorter life time expectancy.
To date we parents reporting kids improving their eating habits, expanding their variety of foods and better control of portion sizes.
Future impact is expected in lower obesity rates among our users.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Obesity is a world wide epidemic. Our products are easily translated to every language and community and we plan reaching kids and families through traditional retail distribution.
Funding: How is your project financially supported?:
grants or contracts - 10%
earned income (product or services sales, licensing, franchising, consulting, financing, etc.) - 10%
other - 80%
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
We have a clear pricing strategy, selling our products at a competitive price and financing our activity.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Other products in our field offer nutrition information but not an applicable one: Customers are not able to answer three basic questions regarding their healthy diet: WHEN to eat? WHAT to eat? HOW MUCH to eat?
Our products do.
Founding Story
I used to be a semi-professional athlete. When I stopped training hard I started gaining weight and started thinking how I can change my eating habits as well as children habits.
Team
Dror Tamir, Founder & CEO - A serial food and healthy eating entrepreneur
Liat Zivan, DMD, Distribution Channels Manager - Over 15 year of experience in children health
Robert M Frohlinger, Advisor & Interim VP of Sales
Harold Goldmeier, Ed.D., Advisor & Interim VP Operations
Comments
Very good idea ! :)