Rasha Art Style for Authentic Hand Painted Fabrics

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Rasha Art Style for Authentic Hand Painted Fabrics

Upper Egypt /Sohag, EgyptAll over Egypt /outside Egypt, Egypt
Year Founded:
2009
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

" Rasha Art Style "is a sole proprietorship that was established in 2009, we specialize in producing distinctive and innovative fabrics that are exclusively hand painted with customized artistic motifs.Our success lies in the quality of our products and the efficiency of our delivery schedules.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

we didn't create employment opportunities for youth in poor and marginalized areas in upper egypt?
About Project

Problem: What problem is this project trying to address?

The rate of violence and crimes among youth, have been increasing,especially in middle east and developing countries,because of the lack of equal employment opportunities and quality Education.

Solution: What is the proposed solution? Please be specific!

In the competitive world of business and leadership,we need every advantage we can get like studying and searching more.Also,we should play an important role helping government to solve difficult problems facing our community.My business core is based on promoting my experience in art and painting to run a business.I aim to transfer a variety of traditional products into unique,creative non traditional handmade ones according to international standards.taking into consideration creating new employment opportunities for poor and marginalized areas in upper egypt especially providing equal opportunities for talented females ,in poor villages,who are very active and cooperative and need a hand to show up their remarkable performance.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In the competitive world of business and leadership,we need every advantage we can get like studying and searching more.Also,we should play an important role helping government to solve difficult problems facing our community.My business core is based on promoting my experience in art and painting to run a business.I aim to transfer a variety of traditional products into unique,creative non traditional handmade ones according to international standards.taking into consideration creating new employment opportunities for poor and marginalized areas in upper egypt especially providing equal opportunities for talented females ,in poor villages,who are very active and cooperative and need a hand to show up their remarkable performance.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Through following the growth strategy and sustainability plan of Rasha Art Style for Authentic Hand Painted Fabrics,i could measure the impact among a group of well trained females who are welling to train other women in the village, how to run their own business and earn their living without asking others' help.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

•Changes in number of employees: I'm planning to form a group of 5 to 10 talented females who need a real chance to help me in large orders.Growth Strategy/Market penetration:•Focusing on individual clients’ base for existing products side by side of tourists' base.•Develop another products through 2years 3,which are exclusively targeted high end clients.This project requires a budget to support the intensive trainings of these talented females

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The company has two different target segments, tourists and high end customers. It offers personalized and customized products with a service to suit different customer needs and tastes with the highest level of precision. We believe that our products are exclusive and customized but must be with a higher price because there are very few competitors especially in the field of handcrafts and in order to keep our image in the marketplace.
Team

Founding Story

First of all, I've got more than 12y distinctive work experience with Community development projects under auspices of international donors.It's worth mentioning that i've a talent of drawing since i was 6y.At 2008,I planned to have my own business that was established in 2009, after i received special program (WEL / AUC,May 09).Our local community in Upper Egypt is famous of so many traditional handmade products like painting and sewing on cloth and painting on glass.That's why i decided to run a business that serve and create employment opportunities for poor and marginalized villages especially for talented females out there.I'm personally aware of the difficulties women have supporting their families in upper egypt.