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MADRID, SpainSpain
Year Founded:
Organization type: 
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

SHOPCIABLE is like magic. It creates money for social causes that otherwise will be lost. SHOPCIABLE is able to generate wealth from daily activities, like online shopping or watching advertising. And the money which is generated is donated to the social causes or the NGOs that the users choose.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if social causes could be totally funded by the actions of thousands of SHOPCIABLE people. NGOs would not have any more financial problems
About Project

Problem: What problem is this project trying to address?

In our days, with the catastrophic financial crisis, NGOs are having more problems than ever to deliver their help to the needed. Cuts if public funding, cuts in private donations... SHOPCIABLE comes to resolve this because generates money to NGOs, but it doesn't come from the pocket of the user. He or she just selects where the money goes. The money comes form big advertising brands. Finally advertising provokes a positive effect in society!

Solution: What is the proposed solution? Please be specific!

Brands pay commissions to affiliators so they deliver customers to their online stores. Brands pay money to publishers so they so commercials to internet users. Well, now SHOPCIABLE uses those to business traditional models, but reconverts them so the money goes to social charity. SHOPCIABLE is an affiliator and an advertising publisher, and the money that comes from the brands is delivered to NGOs. The SHOPCIABLE users go through SHOPCIABLE to do their usual online shopping. That's all that takes for the stores to compassionate SHOPCIABLE and then the users will choose to which cause they want to donate that money. Simple, easy, fast and so much good done!!! SHOPCIABLE is a solution to the traditional fundraising model.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We will review real cases like the Association of Alba Pérez which is a cause affiliated to SHOPCIABLE. The objective of the association is to fund the research of the sickness who Alba suffered (she died some months ago). Public funding does not apply, and private donations are short. All the members of the association uses SHOPCIABLE for their online purchases. If they need to buy a plane ticket, a sweater, a phone, and insurance, or a pizza, they all go thru SHOPCIABLE to end in the online stores of their choice. Just doing that they get the commissions of the stores. It may be 5€ or just 1€, but all adds and multiplies when we are many. The friends of Alba also watch commercials in the video site of SHOPCIABLE. Same effect.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Several associations have gotten several thousands of €. SHOPCIABLE started to definitively operate in oct-13. Just few months for a big effect. There are over 300 affiliated causes and 50K users with a growth of 2K per month. We are soon opening in Mexico and are in developing in Brazil and Sweden. The fundraising of the SHOPCIABLE users is small, but it is "free". The users gather the money that flows in the "online air" and donate it to their chosen causes. If SHOPCIABLE is able to grow and be present in many countries the impact in the world could be enormous and incredibly positive. It could be a revolution in the fundraising methods.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

As pointed in the former point the potential is fantastic. A nutshell example: if the actual users of SHOPCIABLE in Spain just watch a 20 second commercial everyday they could gather 500.000€ in a year for a cause. Just 20 seconds of your time for such a welfare! If SHOPCIABLE grows and it is present in many countries, and also their users both watch one advert a day and shop online twice a year, the impact in society would be of gigantic numbers. This would increase the budgets of the NGOs and the help that at the end of the line arrives to the people who needs the help.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We are doing a great effort because a lot of work is required to maintain the tool operative. Our main need is communication. When people knows about SHOPCIABLE they fall in love, but marketing is expensive. The worth of mouth is working but slow. We believe than with time SHOPCIABLE will be commonly a regularly used because it doesn't demand and extra effort and it is costless. SHOPCIABLE can change the world without changing anything.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The difference form SHOPCIABLE and other ChangeMakers is that SHOPCIABLE applies and benefits all of the rest. SHOPCIABLE is a tool for fundraising and changemaking. All initiatives could be supported by SHOPCIABLE. In SHOPCIABLE there are child, poverty, education, integration, hunger, animal rights... and many other type of causes. The common thing is that all their members engage in a way of creating money from nothing and benefiting their cause.

Founding Story

Alberto Ramos and Jose Barrio started to develop the online tool in 2011. After several months of developing design and programming they got the financing form F&F to go into production.


Laura Vega, content editor and manager Pete Boland, media relations Marcos de Pedro, institutional relations Carlos Velasco, marketing Carlos Diaz de Neira, programming Alberto Ramos, development Juan Rodríguez de Sadia, communication Jose Barrio, managing