Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Story Cups gives people the opportunity to match their (almost) daily ritual of take-out coffee/tea with their long-lasting intention to do more for charities and good causes. Story Cups also gives charities a better alternative to building relationships with consumers without interrupting them via outdated tactics.
For example, Lisa is an accountant in London, and every day on her way to work she stops by her local coffee shop to purchase her latte. Lisa leads a busy life, but wishes she could do more for charity. When her coffee shop begins to use Story Cups, Lisa is excited to find out that, now, every day she is raising funds for charity. What's more, she gets the opportunity to learn about each new charity on her tube ride to work.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
In recent years financial and emotional support for charities has decreased as people concentrate on their own lives. What remains, however, is massive intention to continue/improve support for charities. On a qualitative basis, Story Cups will provide a huge boost to consumers, businesses, and charities alike, by introducing a simple and economical solution to each aspect of the problem.
On a quantitative basis, the UK market for disposable cups is approximately 2.5 billion per year. I expect that within 5 years, Story Cups will account for at least 250 million cups sold per year, meaning an estimated annual charity donation figure of £7.5 million.
Hypothetically, should the market size remain at 2.5 billion, and we achieve a 50% market share, the estimated annual charity donation figure will stand at £37.5 million (in the UK alone).
The 50% MSD figure for USA = £240 million.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The main spread strategy is to win contracts to supply airports, airlines and trains, enabling the global spread of Story Cups. The hypothesis here is that the Story Cups movement gains popularity amongst the consumer population, which encourages retailers across the world to adopt Story Cups as their supplier.
Once we have built a global brand and community built on trust (target 4 years), we will then move to introduce our reusable cup system, which will create significant positive environmental impact (shrinking the disposable cup market), as well as scaling-up the charitable impact.