Strong and good spirit

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Strong and good spirit

Reykjavík, Iceland
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The project aims to help senior citizens to improve their health and fitness through an instructional DVD disc. The DVD will hold various excercises designated to improve the strength, agility and fitness of the user.

About Project

Problem: What problem is this project trying to address?

With senior citizens becoming an increasingly large proportion of the population, the need for professional fitness instruction increases for that age group. Senior citizens often have limited or no access to professional fitness instructors since employees of community centers, churches and other places where senior citizens tend to socialize are rarely educated in the field in question.

Solution: What is the proposed solution? Please be specific!

We propose to make a DVD disc that should give senior citizens better access to professional fitness exercises and training and serve as a preventive measure against lifestyle diseases. The DVD could also serve as an alternative for those who exercise regularly. Our DVD will hold 8 exercise sessions, each session being 10 minutes long. The sessions include standing, sitting, strength and stretch exercises, low impact cardio exercises, chair yoga and pilates. Each session is specially developed with senior citizens in mind. In addition the DVD will hold a 10 minute long instructional video on outdoors walking. Included in the project process is the recording of the session mentioned above, design, duplication, marketing and distribution.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Regular exercises can increase fitness levels. It can also improve quality of life. People can choose between one or more classes from the video and create their own specific class. We both have been working at homes for the elderly and we have numerous times seen how people have improved their fitness levels by doing simple standing and sitting exercises on a regular basis. People feel better about themselves, have more energy and are more active in their daily life. The yoga class will help clear the mind and also with meditation and relaxation. It is very important for the elderly to do strength training exercises. Improved strength and balance can reduce the risk of fall and breaking bones.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

A dvd with exercises for seniors is not available here in Iceland. The exercises are very diverse and people can choose from many options. The dvd can help seniors doing regular exercises that can improve quality of life in so many ways. People that have not access to regular exercise classes with a fitness professional can certainly benefit from using the dvd.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The funding of the project is sponsored by different associations and small companies. We will also personally invest in this project. The main reason for starting this is the need for increasing the opportunities for senior citizens to improve their fitness level, pursuing their quality of life. Accordingly we expect that there will be a market for this DVD. Thus making it possible for us to keep going.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

According to our knowledge this is the first instructional DVD aimed to improve fitness level for senior citizens in 20 years in Iceland. Our marketplace will be the whole country. We will begin the marketing by introducing the DVD to nursing homes, community centers, churches and other places where senior citizens gather together. We will also try to negotiate with grocery stores in Iceland.

Founding Story

Both of us have degrees in sport science and physical education. Also, both of us have been employed at nursing homes for the elderly for several years as fitness instructors. In our job we have witnessed how simple standing and sitting exercises can significantly improve the fitness and overall health of the participants. Most senior citizens we work with participate in a 6 to 8 week rehabilitation program. Many of whom have wished that there was a way for them to continue with the training at home. As a result, the idea for an instructional DVD disc on physical training for senior citizens was born.


This will deffinatelly improve the quality of life for the senior citizens.