Value Bakery – One slice of live

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Value Bakery – One slice of live: Market-based business venture promoting the employment of people with disability

Budapest, HungaryBudapest, Hungary
Year Founded:
2014
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Idea
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We provide an opportunity for the integration of people with disabilities and make it possible for them to do a useful work which is acknowledged by the society as well,thus strengthening their confidence and assertiveness.Help the members of society with becoming conscious customers both indirectly

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

We provide an opportunity for the majority members of society to get acquainted with and gain an insight into the world of disabled people while
About Project

Problem: What problem is this project trying to address?

Currently, there are no social businesses operated on market bases in Hungary and employing only persons with disabilities which could subsist without governmental and social transfers, merely from revenues generated on the market, thus ensuring their independence from the state budget. The methodology has already been elaborated and successfully tested through pilot projects – Active Workshop.

Solution: What is the proposed solution? Please be specific!

The first step could be determining the values shared by the representatives of both sectors, with social responsibility and equal chances to have access to valuable work playing an important role in this respect. We are planning to launch a joint social business undertaking on market bases (bakery and coffee shop) which would provide people with disabilities access to quality work and thus to valuable life. The connection of the methodologies of Hand in Hand Foundation ensuring integration with the labour market and the know-how of Katlan Tóni Kft.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The customer entering the bakery receives the product requested from a disabled person, who makes coffee for him/her and leads him/her politely to a table where he/she can consume the products purchased. If the customer appears to be ready for a conversation, the disabled person sits down next to him/her and talks with him/her about his6her disability, work and special experiences concerning the service. This directly improves the customer's sensitivity towards people with disabilities and, as additional positive feedback, he/she can consume high-quality and delicious food

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The customer experiences the variety and value of people by means of the food purchased. Motto: on slice of love, a heart baked in bread. Purchasing the most basic food which forms an integral part of our everyday life with the help of people with disabilities and thus facilitating the employment of people with disabilities.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

As both parties are considering the launching of a joint business on non-profit bases, they intend to plough the profit generated back into the company and expand first in the capital city, then on a regional level and finally nation-wide, and, if the project proves to be successful, also towards foreign partner organisations by continuous dissemination, as a model for value-generating businesses established by the involvement of people with disabilities.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The business plan, market research and the feasibility study of the business idea are being prepared in cooperation with economists and the partners of Katlan Tóni Kft. would provide an initial capital of EUR 30,000 in addition to their know-how. We receive funds from the international and local European funds available in the strategic period of 2014-2020. Moreover, the Foundation would provide a capital of EUR 5,0000 for launching the business.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

At the moment, there is no bakery in Hungary where all of the shop assistants and waiters are people with disabilities. In addition, there is no such organisation, either which would produce and distribute bakery products based on the traditions of the Hungarian industry. Although in the recent years, there have been some bakeries opened in Budapest which offer their products at a price corresponding to the quality and higher than those offered by average bakeries, our joint business would enter the market with new products compared to the customary range of products (e.g. bread with cabbage)
Team

Founding Story

Since 2006, we have been organizing Hand in Hand Café with disabled personnel once or twice a year at the events organized by Hand in Hand Foundation and visited by 8-10,000 persons. Practically, this means that it is people with disabilities who perform, under the supervision of non-disabled person, all the works, from making the coffee to serving guests, making it possible for the visitors of the events to be able to drink their coffee or refreshments and eat their piece of cake in a friendly environment.Moreover, as another aspect not to be neglected by any means, the products produced by these persons with disabilities would contribute to a healthy diet, as they would be free from any flavour enhancers or additives.

Team

The organisational and legal background for the successful employment of disabled employees and access to the various non-market based funds are provided by the experts of Hand in Hand Foundation. Focal points: fund raising, exploration of local-governmental, governmental and EU sources of funds, provision of the background in terms of the employment profession. The top management comprises 2 experts of Katlan Tóni Kft and 2 experts of Foundation
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