ZOMRA Consulting

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ZOMRA Consulting

Cairo, Egypt
Year Founded:
Organization type: 
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Zomra Consulting propoes: "Women On Board" project
creates a twining between one successful company in the growth phase (G) with a Woman start-up company (WS).
The G company's Tax reduction is tied to the S company profit- The more the WS company makes the less the G company pays in Taxes.

About Project

Problem: What problem is this project trying to address?

Mentoring is a not effective in Egypt. Its done in a pour la form manner- They dont spend the needed efforts or sometimes give the proper know how. - Lack of motive - Lack of time - Fear of competition - Feel of "how come no one helped me" - Gender bias and sensitivity

Solution: What is the proposed solution? Please be specific!

We need to create incentives for companies to coach start- ups towards market success. We need to create an environement that would guarantee that both will exert their best and Thus more successful women business emerge. Thus we link successful companies in the growth phase to related (sometimes if we can - integrative- and complementary) start-up. And we give every $ the (WS) company achieves as net profit = $ reduction the taxes of the Successful big company. Thus the coaching here will mean something - will add up in a fostered business relationship between two companies + there is a sth in this for both of them
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Now for instance: Mobinil Coaches Zomra Consulting (Integrated Marketing Communication Consultancy) All the different needed functions in zomra is coached by the counterparts in Mobinil- Operations- finance- Board- HR ...etc.. SO Zomra consulting is not faced with all the hassles of getting started - Now mobinil should help Zomra to put a proper client attraction strategy could actually give zomra part of its marketing projects..so Mobinil will be Zomra's Client and then better and more realistic on job coaching starts. Also Mobinil Can help zomra by refering clients to it. What's in it for Mobinil - Each $ Zomra Makes as net Profit is deducted from Mobinil's Tax $s (PSR- Professional Social Responsibility)

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

More service providers More successful startups More inclusive economy The zeal of the startup will help the old company renovate:)

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Every year a Startup bazare i held and the big compnies who wish to participate come. The event has two sides: 1- Pitch and catch ( WS pitch what they do - the companies mark their interest in the booklet they have) 2- Closure Meetings in the WS company booth- The G companies request a time slot to discuss coaching and benefits IF any closures made it should be announced if not ...later on Social media or website releasing all results

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are alot of incubators, angel investors, venture capitals....but they are not effective or have any sustainable impact- Sometimes the big AV or the VCS are too involved that they change the business proposition specially if they take in a startup in the same field. (Tehcnology company taking in a technology startup). What i am suggesting here is a supply chain match and something in it for both sides.

Founding Story

That is the AHA Moment of Founding Zomra Consulting Marketing spending is over-rated...Billboards with thousands, spot with millions, and if you dont do that you are not a big fish and if you don't have enough funding to do that no one will hear of you because of all the hassle and bombardment of those who have it. So Zomra decided to enter the market with ethical - cost-effective high impact marketing strategies to Creating Market Access point for startups Help them increase the marketing spendings Creating equal opportunity for more business porpositions that are worth it end the monopoly and over rating in the market world.