P.E.A.C.E. Begins with People

P.E.A.C.E. Begins with People

Umhlabuyalingana, South AfricaJohannesburg, South Africa
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The P.E.A.C.E. Foundation puts the agency for development into the hands of its beneficiaries. The model provides a holistic solution to stimulating education, rural enterprise and economies and developing reverence for the environment in rural spaces. The model has been evaluated and is replicable.

About Project

Problem: What problem is this project trying to address?

South Africa is a country that faces great inequality amongst its peoples as a legacy of Apartheid. Government cannot be expected to deal with the scourge of this engineered poverty in rural spaces alone. A gross lack of access to information, education, economic development support and the digital divide continues to suppress the poor even though democracy has been realized. Rural communities have not been at the centre of their development!

Solution: What is the proposed solution? Please be specific!

The solution is Planning, Education, Agriculture, Co-operatives and Environment. The P.E.A.C.E. Model is designed to co-ordinate and facilitate strategies for alleviating poverty by promoting Local Economic Development around central nodes and hubs in communities. It links built infrastructure, enhanced education and IT, Agricultural and other co-operatives and micro enterprise with waste management as opportunities to create new income streams and add value to products and services. We partner with government and the private sector so that they too may be held responsible and accountable for ensuring that developments put in the communities' hands are sustained. This should have a catalytic effect on government to replicate this model.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

In Ndumo where the people were called the 'forgotten people', the PF established a meeting place; a community hall. But this hall was not just to be a hall, it has a catering and baking facility, spaces for training, an IT centre with connectivity for learners and community to learn about computers and a library opened a door to the world. It was linked to the nearest taxi rank and small shopping precinct for waste management. The services of Lovelife around the sexual health of the youth were enlisted. Local farmers were established into co-operatives and could all meet at this nodal point. A partnership was forged to deliver e'Pap to orphans using the local community to identify beneficiaries. All locally driven with support of the PF.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The P.E.A.C.E. Multi-Purpose Centres take varied forms depending on the community. There are 3 existing P.E.A.C.E. Centres that service about 50 direct beneficiaries as they are linked to community enterprise. In some areas, schools are equipped with telecentres that benefit not only the school but the community. There are 30 Farmers in primary co-operatives in Ndumo and Sicabazini. There are 4 primary co-ops that make up a secondary co-op to access marketing, bulk buying, distribution and value-adding services. Govt has started to see value in these centres and have played more of a role in 2 of them attesting to their buy-in of the model. The levels of education in the schools with telecentres has seen improvement. There is a meeting place, no more meeting under trees. There is an upward trend in local income. In the future we hope to link the different centres using our IT platform.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Having had our Broad-Based Black Economic Empowerment scorecard certification allows the PF to partner or have shareholding in corporate entities as the PF's beneficiaries are all Historically Disadvantaged Individuals. Corporates are incentivised by supporting us. Where government becomes involved they support on an ongoing basis. The co-operatives or other businesses are given support in marketing and financial systems so they can be sustained.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Government has largely been tasked with Local Economic Development. The solution of the PF says that the agency for development must be in the hands of the communities while the government tends to have their own ideas and would develop projects without foregrounding the importance of the community's involvement. Government also tends to deliver when there is a run up to an election and then there is a slow delivery process in between elections. The PF aims to join the dots and not work in silo's where there is pressure to report on just what a specific directorate of government has achieved.

Founding Story

Nora Tager and her late husband, Solly used to visit the Ndumo Game Reserve and were given a guided tour by a young man who should have really been at school! Asked where his school was, he took them to St Phillips School which was in a dire state. The distance from the young man's home was very far and while he was a talented runner there were little chances that he would leave this impoverished community that was neglected. Nora and Solly could not ignore this and remain tourists. Solly passed away and Nora was spurred on to uphold his memory by finding out what the community felt they needed and knocking on many doors to establish the PF. The young man became a teacher and to this day he is involved in the Ndumo Development Committee.
About You
P.E.A.C.E. FOundation
About You
First Name


Last Name


About Your Organization
Organization Name

P.E.A.C.E. FOundation

Organization Country

, GT, Johannesburg

Country where this project is creating social impact

, KN, Umhlabuyalingana

Has the organization received awards or honors? Please tell us about them

Director Nora Tager has been awarded Ashoka Fellowship and was this year invited to the Nutrients for All Globalizer in Frankfurt. She presented the P.E.A.C.E. model.

Nutrients For All
Where do you ensure the availability of nutrients?

Healthy environments., Nutrient-rich farming, Full nourishment foods.

If you had greater capacity, which additional sectors would you like your solution to target - either through expansion, partnership, or thought exchange?

Human wellness and vitality.

How specifically would this added capacity help you improve the quality, efficiency, or sustainability of your existing product or service?

While agriculture and the e'Pap partnership for orphans for example, deal directly with food security and nutrients and can be expanded on, other more general well being issues such as good exercise and recreation have mostly been directed at Early Childhood Development and luncheon clubs for the elderly. There is scope to do more here. We do need to also create safe spaces for people to deal with personal issues or traumas in light of the high rate of rape and gender based violence that are escalating.