Pedagogy Plant

Pedagogy Plant

Galway, IrelandGalway, Ireland
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We put the You into the soil! “If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people.”

Our goal at Pedagogy Plant is to become one of the coolest, most-personalised tree planting organisations in the world.

About Project

Problem: What problem is this project trying to address?

We need to plant approximately 2trillion trees between now and 2020 if we are serious about offsetting carbon. Whatever way you look at it and I am sorry to be glim, but we are living on a dying planet. But dying does not actually mean dead. Despite all the damage that we have done to Earth in the last century, it can & will repair itself IF we do the right things. One of the most important steps is also the simplest – planting lots of trees.

Solution: What is the proposed solution? Please be specific!

There are pretty much 3 broad ways to plant trees: 1. own a wildlife park where the government subsidises mass planting, or a community forest park where the relevant local council allows community plantathlons sponsored by local government, citizenry and industry; 2. be a wealthy landowner with huge tracts of disposable land whereby you can privately plant our estate 3. our solution: decentralise planting at a level never before seen. President Barack Obama won both US elections with the largest amounts of singular individual donations in American and global electoral history. Adopting this model of mass mobilising individual actions, PedagogyPlant is outsourcing planting worldwide to citizens, schools, companies and universities.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Romantically - just this week I surprised the woman of my dreams by planting a native Cedar tree in her homeland of The Lebanon. Impact: she loved it and was blown away by the gesture. Agriculturally: we have partnered with an NGO in Accra, Ghana in the planting of 2,800 Moringa trees. Impact: Moringas are hugely important in Ghana and the trees we have delivered will feed families, create jobs and green Ghana. Numbers: Numbers are key so here's our track record - we have delivered 3,300 native trees in just under 10 countries, on 4 continents and all for 500 dollars and without hopping on a plane. We have a new website in the off and an all-female board. Impact: we may not have gender equality in public life but we do here

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

I shouldn't dwell on the personal here but I think I have answered this question above and so on a selfish level I just want to say the difference this project has made to my life has been enormous. I go to bed knowing our organisation is helping connect new businesses, promoting new programs at colleges, highlighting creative start-ups. We met the President of Ireland and presented him with a hand-made recycled wooden frame from a fallen beech tree. We launched in Derry, Northern Ireland at an event with Nobel Laureate Dr. John Hume. We have touched friends in Spain, relatives in Australia. We're doing work that will outlast us all, better preserve our planet and that matters. We're in this fopr the long haul and to deliver over 3,000 trees on under 500 dollars is impactful.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We have been designed to be completely lean and sustainable from the start. None of us takes a wage, we outsource the costs of the trees to our customers, they plant and share the photos, videos and reasons for planting with us and together we all grow. It's as simple as that. We have other big and bold ideas for scaling and with cash yeah we could do a lot more, but for now we're ironing out the process, making the new webpage and planting.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

To be frank & I will shoot myself in the foot here, I know organisations are doing what we do. Many are much bigger & arguably much better. All I do know is we need more environment measures across the spectrum & we're adding our piece to the sustainable jigsaw at Pedagogy Plant. We're not worried about being the best or grabbing headlines. We just connect people, foster friendships & plant trees. It's as simple as that. We do this part-time & we'll do our best to deliver more than the 3k trees we have partnered in in our 2nd year. Our market is everywhere anyone can & wants to legally plant.

Founding Story

When I was 19 I was doing a joint bachelors degree in law and geography at the NUI, Galway. Like any kid I was unsure what I wanted to do my final year dissertation on; indeed I still am! I went to my supervisor's office and he suggested I do a dissertation on rats (yes rats). Mildly enthused but simultaneously aghast, I said 'what about flooding'. He was an expert and I lived near a famously flood-prone area known as Gort. It was during my research breaks that I napped in nearby Coole Park. I would basically sleep under the famous 'Autograph Tree' for an hour or two. The seeds were sewn and the Newton moment somehow planted; now we plant Autogrpah Trees all over the world and are building a real-time Digital Forest.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country

, GW, Galway

Country where this project is creating social impact

, GW, Galway

Has the organization received awards or honors? Please tell us about them

SpunOut SuperHero Award winner 2012 - won a 400 Euro starter fund

Being Young and Irish 2012 Panellist with irish President, Michael D. Higgins

Nutrients For All
Where do you ensure the availability of nutrients?

Healthy environments., Human wellness and vitality.

If you had greater capacity, which additional sectors would you like your solution to target - either through expansion, partnership, or thought exchange?

Healthy environments, Nutrient-rich farming, Human wellness and vitality.

How specifically would this added capacity help you improve the quality, efficiency, or sustainability of your existing product or service?

I would like to make our recent Moringa tree partnership in Ghana an annual event. The scale is there and so too is the market. I have already spoken with our partner in Ghana on this and we could deliver at a minimum 3,000 trees to the local community each year. But why stop there, with enough seed money we can engage in many other such partnerships both on the African continent and beyond. I would also like to do more speaking eveents. We are doing one next week and I have a new book on environmental law due out in September 2014. We need to keep connecting the dots of sustainability.