Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Before Stockbox, Sage had to drive out of his way and out of the community, because he felt uncomfortable and unsafe taking his kids into the local convenience store to shop. Paulina did the same, because she wanted access to produce and Latin American foods, which the convenience store didn't stock. And Sue simply relied on junk food, because real food and a real grocery store were just too difficult to reach. We continue to hear from neighbors like Sage, Paulina, and Sue who are cooking more, exploring new foods, and feel like they are now part of the food system, because Stockbox is in their community. In short, our customers love Stockbox because they can find the food they want, at a price they can afford, and with an experience they can feel proud of, in their neighborhood.
Our impact goes beyond improving access to healthful foods and providing an engaging experience and education for our customers. Stockbox also supports the local economy: we have hired 4 people from the community (9 more hired this month!); we work with a range of local suppliers; and we are investing in developing retail in areas that need it most. This solution is felt not just by our customers, but also by the non-profits and public offices who now have an additional application for policy and educational support, in addition to local businesses who have felt an influx of interest in their business district. In fact, three of our neighboring businesses also made improvements to their building facades when they saw how much customers resonated with the investment we made in our store.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Stockbox launched with prototype in 2011 and opened our first store in 2012, which serves a neighborhood that is geographically cut-off from essential resources. We are now working to open our second store, which will serve one of the most dense and diverse neighborhoods in Seattle, along with two large public housing properties. With these two stores, we will have created 13 community jobs, supported 15 local suppliers, and improved access to good food for about 23,000 residents. By year 5, we will have opened a network of stores in the Seattle region, enabling us to expand into additional regions with even greater need. We measure the impact of our work via price accessibility of our products, community members hired, local suppliers supported, and educational events hosted. The value of our projected triple bottom line impact at the end of year five approaches $20 million.