From Fishmeal to Fish Meals

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From Fishmeal to Fish Meals

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

TWB Peru is mobilizing teachers to increase the national awareness of the nutritional value of anchovies. Catching anchovies to feed humans would not only increase the fisheries contribution to national welfare, but provide an excellent source of protein to over 29 million people.

About Project

Problem: What problem is this project trying to address?

ovru is a Third World nation, and many of its people are malnourished, with diets deficient in protein. Anchovies are an excellent source of protein, which accounts for more than 40% of the calories in the fish. For comparison, protein accounts for only 15%, 25%, and 35% of the calories in pork, chicken, and eggs, respectively. Furthermore, the amino acid composition of fish protein closely matches the requirements of human beings. Why, then, does Peru convert almost all of its anchovy catch to fishmeal rather than using the fish to feed its people? The answer is that when the anchovies are converted to fishmeal, the value of the catch increases by about 300%. If the entire anchovy catch were fed to humans, it would on average provide the minimum protein requirement to over 29 million people.
About You
Teachers Without Borders Peru
Section 1: About You
First Name


Last Name


Section 2: About Your Organization
Organization Name

Teachers Without Borders Peru

Organization Phone


Organization Address

Urbanización Los Nogales San Sebastian A-20 Cusco-Peru

Organization Country
Your idea
Country your work focuses on
Website URL
What makes your idea unique?

The uniqueness of our idea lies in the fact that we utilize the wisdom and numerical strength of teachers, the single largest professionally trained group in Peru. Our innovative programs and strategies incorporate unique curricula, investment in community outreach, and a commitment to sustainability and growth. We are volunteer driven and we adapt a “bottom – top” approach working to empower one teacher at a time and growing with the teacher who reaches out to others thereby creating a network of educators committed to achieving sustainability in Peru. Our network of educators will target all socioeconomic sectors of the Peruvian population. Our goal is to change the image of the anchoveta as food fit only for animals or the poor, into a luxury, gourmet product. This would stimulate investment in the production of anchovy for direct human consumption. Our campaign would also
draw attention to the need to ensure: the sustainability of Peru’s marine
resources; the long-term economic viability of Peru’s fishery enterprises; that future generations should not bear the costs of today’s fishmeal factories; and that fishery activity contributes not only to wealth creation, but also to sustainable development and the reduction of malnutrition in Peru.
All the above is achievable if less fishmeal is produced and more anchoveta is consumed which would provide the minimum protein requirements for 40-60% of the Peruvian population currently affected by malnutrition.

Do you have a patent for this idea?

What impact have you had?

Teacher's access to Certificate of Teaching Mastery (1,000); TWB Peru presented the Clinica Municipal de Chincha Alta with an ambulance, medical supplies, and medicine; distributed children's books and laptops to over a dozen schools.


We have begun the ‘Anchovy Week’ campaign in partnership with the newly formed Sustainable Environmental Centre (CSA), based at Peru’s Cayetano Heredia
University. Anchovy Week will target all socioeconomic sectors of Peru and will aim to change the image of anchoveta as food fit only for animals or the poor, into a luxury, gourmet product, and to stimulate investment in the production of anchovy for direct human consumption. The Anchovy Week campaign has demonstrated that, with imaginative preparation, professional marketing and
promotional campaigns, anchoveta could also become a luxury food in Peru, as
popular with the yuppie set as Pisco Sour. During Anchovy Week, fresh anchovy
was selling in Lima’s supermarkets for US$0.5-1 per kg, and stocks were quickly
sold out. In all, around 18,000 people tasted anchovies during the Anchovy
Week in the 30 participating restaurants. Some earned over US$500 per day from the anchovy dishes sold during the week. Of 600 people surveyed in these restaurants, 95% liked them and would eat them again.


Anchovies would be made available to the public at a low price in various
forms. He continues. By encouraging an anchovy-eating habit, we would create conditions for the healthy development of Peruvian children. It is this segment of the market—children and pregnant mothers-for whom the resource would be prioritized. Those who can, and those already of adult age, can go on eating other fish, and perhaps from there, they may develop a taste for anchovy. Commercializing anchovy products for direct human consumption could also make good business sense both nationally and internationally. Canned
anchovy from Peru is gaining ground in many foreign markets, notably in Africa,
where there is a high demand for low-cost products with a high nutritional value.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

Year 1:
Consistent capacity building of teacher membership, availability and accessibility of relevant information and communication technology as well as modest funding and building of partnership with more core stakeholders in the education sector, health, and sustainable development sectors.

Success in Year 2:
Strengthening our Partnership with other stakeholders, utilization of online, onsite, on air and on-the-road tools in programs and services delivery. Increased membership and capacity of volunteers.

Success in Year 3:
Training of more teachers to take leadership role in community programs, strengthening of our partnership with educational and health care institutions and establishments as well as effective utilization of innovative tools.

What would prevent your project from being a success?

Peru’s fisheries “are submerged in waters of political indecision". The absence of long-term policies with an ecosystems approach leading to a technically based structural reform of the sector, directed by decisionmakers with the capacity to provide leadership and capable of resisting the temptations that come withpower, is what has brought the sector to the sorry state it finds itself in today.

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy?

What stage is your project in?

Operating for less than a year

In what country?
Is your initiative connected to an established organization?


If yes, provide organization name.

Teachers Without Borders

How long has this organization been operating?

More than 5 years

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

Our partnership with the World Association of NGOs (WANGO) has provided enough access to other non-profits. Networking with others has provided us the opportunity to learn from others and also teach others. Our partnership with the United Nations has given us the opportunity to become a leading organization working towards meeting the United Nations Millennium Development Goals. The partnerships with local government have opened the doors to partner with local agencies to empower the people of Peru.

What are the three most important actions needed to grow your initiative or organization?

1. Support from Regional Education and Health Departments and Local Government
2. Support from fisheries, export companies, and businesses
3. Establish a national campaign in collaboration with the Ministry of Health and local universities

The Story
What was the defining moment that led you to this innovation?

The processing of such large quantities of fish into fishmeal led me to raise questions about equity and social justice in my native country of Peru. Alongside resource richness and private accumulation of wealth, over half the Peruvian population, some 15 million people live in conditions of critical poverty, unable to meet their basic needs for food, health, education, clothing or shelter. Meanwhile, according to the United Nations Educational, Scientific and Cultural Organization (UNESCO), one in four Peruvian children under the age of five, suffers from malnutrition. If only 10% of Peru’s fishmeal catch was channelled into massive, targeted nutritional campaigns, Peru’s malnutrition levels could be reduced by half. Therefore, in a sense, the current model of fishing in Peru robs millions of Peruvians of their right to a healthy diet.

Tell us about the social innovator behind this idea.

Magaly Madrid is the founder and director of the Empathy Project and has been offering programs to schools, community organizations, and international NGO's since 2006. She is a certified elementary and middle school gifted teacher and a Certified Humane Education Specialist (C.H.E.S) through the Humane Society University. Through a partnership with UNESCO-Lima, Magaly has inspired greatness through education for hundreds of children in Peru. She is currently building and sponsoring schools and supporting children and teachers affected by the destructive earthquake that hit the Southern Region of Lima in 2007. Her goal is to open more schools and educate more needy children across Latin America and beyond. She is the President of the United Nations Association Greater Miami Chapter. Magaly is an Ambassador for Peace appointed by the Universal Peace Federation. Magaly is also the Millennium Development Ambassador appointed by Nigeria Chapter of Teachers without Borders and the African Regional Millennium Development Advisory Council, as recognition of her past efforts, on-going responsibilities, and in a part of the Teachers Without Borders worldwide efforts to facilitate the realization of a new globally developed world without borders, where all people live together in mutual prosperity and interdependence as members of one global family. She is also the Program Director for the Healing Species Miami program and has developed it into a bilingual program. Magaly is presently on the Advisory Committee of the Center for U.S.Global Engagement and is working in their Impact '08 Florida Campaign. In the Summer of 2009, she became the President of Teachers Without Borders-Peru (Maestros sin Fronteras-Peru). She is currently working towards gaining teacher mobilization, professional development, and educational reform. Magaly holds a Bachelor's degree in Humane Leadership from Duquesne University. Presently she is working on a Masters of Education at Cambridge College.

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