What impact have you had?
Teacher's access to Certificate of Teaching Mastery (1,000); TWB Peru presented the Clinica Municipal de Chincha Alta with an ambulance, medical supplies, and medicine; distributed children's books and laptops to over a dozen schools.
We have begun the ‘Anchovy Week’ campaign in partnership with the newly formed Sustainable Environmental Centre (CSA), based at Peru’s Cayetano Heredia
University. Anchovy Week will target all socioeconomic sectors of Peru and will aim to change the image of anchoveta as food fit only for animals or the poor, into a luxury, gourmet product, and to stimulate investment in the production of anchovy for direct human consumption. The Anchovy Week campaign has demonstrated that, with imaginative preparation, professional marketing and
promotional campaigns, anchoveta could also become a luxury food in Peru, as
popular with the yuppie set as Pisco Sour. During Anchovy Week, fresh anchovy
was selling in Lima’s supermarkets for US$0.5-1 per kg, and stocks were quickly
sold out. In all, around 18,000 people tasted anchovies during the Anchovy
Week in the 30 participating restaurants. Some earned over US$500 per day from the anchovy dishes sold during the week. Of 600 people surveyed in these restaurants, 95% liked them and would eat them again.
Anchovies would be made available to the public at a low price in various
forms. He continues. By encouraging an anchovy-eating habit, we would create conditions for the healthy development of Peruvian children. It is this segment of the market—children and pregnant mothers-for whom the resource would be prioritized. Those who can, and those already of adult age, can go on eating other fish, and perhaps from there, they may develop a taste for anchovy. Commercializing anchovy products for direct human consumption could also make good business sense both nationally and internationally. Canned
anchovy from Peru is gaining ground in many foreign markets, notably in Africa,
where there is a high demand for low-cost products with a high nutritional value.
What will it take for your project to be successful over the next three years? Please address each year separately, if possible.
Consistent capacity building of teacher membership, availability and accessibility of relevant information and communication technology as well as modest funding and building of partnership with more core stakeholders in the education sector, health, and sustainable development sectors.
Success in Year 2:
Strengthening our Partnership with other stakeholders, utilization of online, onsite, on air and on-the-road tools in programs and services delivery. Increased membership and capacity of volunteers.
Success in Year 3:
Training of more teachers to take leadership role in community programs, strengthening of our partnership with educational and health care institutions and establishments as well as effective utilization of innovative tools.
What would prevent your project from being a success?
Peru’s fisheries “are submerged in waters of political indecision". The absence of long-term policies with an ecosystems approach leading to a technically based structural reform of the sector, directed by decisionmakers with the capacity to provide leadership and capable of resisting the temptations that come withpower, is what has brought the sector to the sorry state it finds itself in today.