What impact have you had?
Uptake has been phenomenal. KSB was rolled out to 100 schools in term 1 2009, but this number jumped to 200 by term 2, and is now just over 300. Enthusiasm spread as schools communicated with one another about the benefits and new schools self-referred. Similarly, NGOs, community members and government agencies referred schools in need, driving uptake.
We spoke with 276 KSB co-ordinators and principals to get their thoughts on the programme and ideas on how we could improve it. Feedback was extraordinary. Schools validated that behaviour was significantly improved for the entire day.
‘The children are more focused, their attention span has increased and their general behaviour has improved.’ Dana Turnbull, Deputy Principal, East Gore Primary School
‘It’s great to promote healthy eating. Our breakfast mornings are family occasions and the students are loving it.’ Emily Hargreaves, Principal, Waihi East School
‘The teachers have noticed that the children coming to class after having breakfast are certainly a lot happier with themselves and are able to concentrate on their class work a lot better.’ Lynette Braithwaite, Office Manager, Mountview School, Taupo
Nutrition: ‘Children are healthier. Less school sores.’
Social: ‘It’s like teamwork. Children help put the chairs away. It feels like a family.’
‘It’s inclusive; all children. Share responsibility; older look after younger; teaches manners and routine.’
Education: ‘Children are much calmer and able to learn.’
‘Less schoolyard fights on KSB days.’
Community: ‘Children without food at home are nourished and have a safe place.’
Milk in Schools trial June 2000
In June 2008, we conducted a trial of 30 decile 1 (lowest socio economic rating) schools based on a community partnership model. Following terrific feedback and confirmation that the model worked, we invited Sanitarium to help create a broader initiative that could be rolled-out nationally. The KSB identity was created and the initiative offered to all decile 1-4 schools (1000 in total) for the start of term 1, 2009.
We then established communication channels and connected with schools via websites www.kickstartbreakfast.co.nz and newsletters.
30% of decile 1-4 schools opted in for the start of term 3; We plan to grow the programme to 500 schools in 2010 to meet increasing demand.
KSB feeds up to 11,000 students between once to twice a week, providing 20,000 breakfasts every week of term.
Teachers validate that behaviour is much improved on KSB days (see Impact section above for quotes)
What will it take for your project to be successful over the next three years? Please address each year separately, if possible.
An annual financial investment of NZ$750K (US$550K) is guaranteed for three years (2009-2011) to meet growing demand with an estimated 500 schools involved in 2010.
Deepen engagement with school communities through targeted communications (website, newsletter), competitions and regular feedback via comments and surveys.
Deepen the connection through the KickStart Ambassador, world champion discus thrower Beatrice Faumuina - also a UN Goodwill Ambassador and much loved New Zealand celebrity.
Collect quantitative data to assess the programme’s effectiveness.
What would prevent your project from being a success?
We have been engaged in conversations with the Ministry of Health about funding for existing breakfast initiatives, as well as the introduction of a national government-run breakfast programme. As there is only a small likelihood the Ministry would introduce a government programme, we are working together to achieve the best possible outcome for schools.
With financial investment guaranteed and assured, the only possible factor would be if individual schools faced difficulties managing the programme; however, the likelihood of this is extremely low as we have spoken to all 300 schools and have a clear understanding of the value they place on the programme and their success in managing it to date.