One-4-One Social Enterprise

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One-4-One Social Enterprise: to fulfill our children early childhood plays to become full potential adults.

rural area in Thailand, ThailandBangkok, Thailand
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

One-4-One Social Enterprise products that help children in need to get good simple natural toys in order to Promoting free imaginative play.
Promote Slow Play Concept (Free imaginative play) by toys, family toy making workshop. Alternative of High tech toys and violence and materialism toys.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if underprivileged children have safe natural toys that could fullfill their creativity of early childhood's play
About Project

Problem: What problem is this project trying to address?

Underprivileged children in rural area got donated unsuitable toys that may lead their early childhood. Lack of understanding of important of early childhood play in modern children by introducing too digital and stimulated toys to the kids may reduce kids' creativeness and causes their social communication's problems.

Solution: What is the proposed solution? Please be specific!

Creating products that have missing pieces that can be safe wooden toys to donate to the kids in rural area who has less chance to get safe wooden toys. The toys will be help to sand and paint by volunteers who would like the kids to have better toys.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

SlowPlay concept - educate parent to have awareness about early childhood plays though simple wooden toys and DIY toys making workshops with Sharing concept of One-4-One

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

One-4-One donated simple wooden toys from One-4-One products to Child care center in rural areas and orphanages more than 1,000 pieces for more than 2,000 children to play free imaginative plays. We made 20 times Do it yourself toys family workshops. We made 30 times Toy making volunteer workshop for donation toys making over 1,000 pieces of donation toys We sold more than 1,200 pieces of DIY toy sets for family

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

-Promote the Slow Play concept through natural wooden toys spread around at least 5-10% of 25,000 child care centers in Thailand and southeast Asia. -

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

-Selling One-4-One Products -Family workshops -Volunteers package for CSR companies to make toys for donations

Founding Story

Since our kids were born, we changed the way we see other kids as our kids so we are all same family. We wish our kids' generation to have a great fulfilled early childhood with free imaginative play to bring them to be full potentials together. We start a One-4-One social enterprise to create the sharing society that care the children want them to get good simple wooden toys. The profits doesn't come from the income but the happiness of the children when they got the toys and they feel that they haven't been apart from the society.


Krittiya Trakoontiwakorn (co-founder)
About You
๑4๑ Social Enterprise
About You
First Name


Last Name


About Your Project
Organization Name

๑4๑ Social Enterprise

How long has your organization been operating?

Organization Country

, Bangkok

Country where this project is creating social impact
What awards or honors has the project received?
Funding: How is your project financial supported?

Friends and family, Foundations, National government, Customers.


Winner's Unltd Thailand 2010
Social Enterprise awards from TSEO

Primary Target Age Group

3 - 5.

Your role in Education


Please specify which of the following best applies:


The type of school(s) your solution is affiliated with (if applicable)

Public (tuition-free).

Intervention Focus

Childcare, Products or Services.

Does your project utilize any of the innovative design principles below?

Actively Designing Space & Culture as Essential Elements for Learning: Creating cost-effective methods to infuse a school with habits, language, and materials needed for learning through play.

Is your project targeted at solving any of the following key barriers?

What key learning outcomes does your work seek to improve?
Secondary Form
PROGRAM DESIGN CLARITY: We are hungry to know more about what exactly your model consists of. Please succinctly list a) what main activities are you doing with your beneficiaries, b) where you carry out the activities? c) how often? d) for how many hours? e) who delivers the services? and f) any other brief details
INSPIRATION: What do you consider the most important trends or evidence that inspire you to believe the world is ready to Re-imagine Learning? Please elaborate.
LEARNING THROUGH PLAY: What does “learning through play” mean to you and why it is a must-have, instead of a nice to have?
SUSTAINABILITY: Please list a quick breakdown of your funding, indicating the percentage that comes from each source.
MODEL: How does your mission relate to your business model (i.e. Non-profit, for-profit or hybrid)?
FUNDING PRIORITIES: If your organization were given $20K in unrestricted funding today, how would you use it? Why?
PARTNERSHIPS: Tell us about your partnerships that enhance your approach.
COLLABORATIONS: Have you considered or initiated partnerships with any of the other Challenge Pacesetters? If so, please share.
VISION: If you had unlimited funding, and you could fast forward 15 years to when your program has been able to achieve wild success - what will it have achieved?
IMPACT - KEY METRICS: Please list the key data points that you would cite as evidence that you are able to achieve lasting learning outcomes. Please also share one data point for which you most hope to see better results over time
IMPACT - REPORTING SAMPLE: Please attach any examples of your impact reporting. [optional]:
RESEARCH AND EVIDENCE: Please link or attach any research or evidence resource you are open to sharing more widely [optional]. Building research and evidence is a key aim of this initiative, and the resources you share may be chosen for listing in the Center for Education Innovations library:
SOURCE: If applicable - who created the research or evidence you are choosing to share? :
IMPACT - REACH: How many people did your project directly engage in programmatic activities in the last year?

STUDY: Has an external evaluation or study been conducted of your organization?

Other (please specify)
Number of Employees:

Number of Volunteers:

APPROACHES: Given the complexity of play, it is not surprising that there have been numerous research attempts to categorize the different types and approaches! Please indicate which of the following your project focuses on.

Other (please specify)
AFFILIATION: Please specify if your organization has any existing affiliations with the LEGO Group.