New Brunswick Physical Literacy Summit

This Entry has been submitted.

New Brunswick Physical Literacy Summit: NB Physical Literacy

CanadaFredericton, Canada
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

We are putting together a Physical Literacy Summit with the intent to share best practices in physical literacy, educate about physical literacy, and engage community leaders to seek out new and inventive ways to include physical literacy programming in their community.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if every child skilled and confident enough to participate in all types of physical activity?
About Project

Problem: What problem is this project trying to address?

Only 7% of our children and youth are meeting Canadian physical activity guidelines. Physical literacy has shown to be a determinant to physical activity levels with several studies showing that higher levels of physical literacy lead to higher levels of physical activity. In order to improve provincial levels of physical literacy it is important to increase awareness of its importance.

Solution: What is the proposed solution? Please be specific!

Community awareness on the importance of physical literacy is still in its infancy. A high profile provincial summit will aid in not only improving the knowledge base of those who already practice and encourage physical literacy but will also provide awareness to community leaders, coaches, educators and parents who are not familiar with the importance of physical literacy in children’s lives. The NB Physical Literacy Summit will serve as a central hub where anyone who is involved in physical literacy practices can share information.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The NB Physical Literacy Summit will make a difference because it will compile all the best practices around NB so that everyone directly or indirectly involved in the summit will have high quality information of the current gold standard. One of the main objectives of this project is to evaluate physical literacy practices and physical literacy levels across the province. This evaluation is unique to Canada and will provide important information of the current state of our children and youth.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

It is our hope that the first annual NB Physical Literacy Summit will provide a legacy that will see communities in the province embrace Physical Literacy and the Canadian Sport for Life movement, by having communities come forward and start on the path to becoming CS4L communities. We believe that by hosting a conference that brings together many of the key stake holders in the province we will put ourselves in a position to do great things. Through evaluation of current physical literacy practices we will be able to access what aspects of physical literacy programming need improvement. Currently there is very limited data on levels of physical literacy across NB and Canada.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

By impacting over 200 physical literacy leaders we will directly and indirectly impact in excess of 10,000 children. These children will be impacted by having leaders who understand the importance of physical literacy, have a knowledge of what physical literacy resources are available, and are committed to providing high quality physical literacy programming.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Through the information and partners gained at the NB Physical Literacy Summit, it is of interest to build a certification program. This program will provide parents with information on what day-care, afterschool programs, summer-camps and educational institutions provide quality physical literacy programming.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently NB Physical Literacy the only organization addressing the importance of physical literacy in the province.

Founding Story

NB Physical Literacy is comprised of a large group of like-minded individuals from several organizations such as SportNB, RecNB, University of New Brunswick, Fredericton District Soccer Association, NB Government, Canada Sport for Life, City of Fredericton and PHE Canada. We have all come together because we believe in the importance of physical literacy and know that if we all work together it is possible to improve the health and wellness of our children and youth through physical literacy. Our greatest strength is the wide reach our organization due to the involvement of a large variety of partner organizations and individuals.


Barry Morrison - FDSA Executive Director - Summit co-chair Manon Ouelette - Sport NB - Summit co-chair Karel Prickett - MSc - Summit Project Coordinator Steve Harris, Kelcy Kuhn, Sherry Doiron - NB Government - Partner Fran Harris - PHE Canada - Partner Jamie Shanks - RecNB - Partner Darcy McKillop - Sport NB - Partner Bobby Despres - City of Fredericton - Partner Greg Duquette - UNB - Partner Ross Leadbetter - Education - Partner
About You
NB Phyiscal Literacy
About You
First Name


Last Name


About Your Project
Organization Name

NB Phyiscal Literacy

How long has your organization been operating?

Please select

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Organization Country

, NB, Fredericton

Country where this project is creating social impact

, NB

What awards or honors has the project received?
Funding: How is your project financial supported?

NGOs, Businesses, Regional government, National government, Other.

Partnerships: Tell us about your partnerships