Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Evan’s Health lab’s 23 and 1/2 hours (http://youtu.be/aUaInS6HIGo) is the inspiration for our proposal.
With this video in mind, imagine you are living with a chronic condition and your use of health care services is 'average'. I.e., in 365 days, on average, you are spending up to two days using health care services that can range from seeing doctors to specialists. The rest of the year, you are taking care of your own health. If you lived in TC LHIN region, you can attend our workshop to learn to self-manage. Perhaps you do not have time or inclination to do so. Now, imagine you can access YouTube videos and an e-learning module that provides similar health education message.
The partners want to give people this option with your help.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Since the 23 and ½ hour video was uploaded on YouTube in December 2011, the video has been seen by at least 3, 963, 389 individuals. As a corollary, we are confident that in launching this innovative video and e-learning module, as a Play Exchange winner will help us reach a large portion of our target audience. Moreover, we will use the quantitative data available in a YouTube channel as well as Google Analytics for the e-learning module to modify our marketing strategy.
As the lead for this project, TC SMP will also obtain qualitative data. We will do this using a staggered approach. The first step will involve inviting previous workshop participants to come for an in-person viewing sessions of the videos. Subsequently, we will invite a smaller subset of this group to participate in a focus group that will help us learn of their feedback.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
As per Statistics Canada, in 2012, 83% of Canadians had access to the Internet at home. In recognizing this fact, in 5 years, we want to reach a 'viral' stage such that at least 50% of Canadians over 35 have learned of simple preventive activities; Public Health Agency of Canada notes that elimination of tobacco use, unhealthy diets, physical inactivity, and harmful alcohol use can reduce risk of 40% of cancers and 80% of risk of heart disease, diabetes, and respiratory diseases. We are confident that our curriculum will also transform delivery of scaleable & accessible health education.