THE BAZAAR: market for fairtrade & organic
- Business & Social Enterprise
- Fair trade
- Financial services and markets
- Income generation
- Marketing
- Microfinance
- Social enterprise
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Tulsi
Giri
Development Voyage
, GA, Pokhara
, GA, Pokhara
18-34
Male
1‐5 years
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Operating for 1‐5 years
Access to financing, Access to supply chains, Access to technology, Access to economic opportunity.
THE BAZAAR & the cooperative jointly aim to serve both commercial and social goals:
1. Marketing: branding, promoting and selling sustainable products
2. Quality and Volume: educating, training of producers.
3. Fair Trade: implementing and monitoring fair trade principles
4. Environmental conservation: motivating community producers to adopt sustainable production concepts, such as bio/organic farming and eco-friendly productions
The most important impacts of our initiative to date are:
i) Around 500 community producers/farmers have access to formal markets through THE BAZAAR. All of these producers are following organic methods.
ii) More than 150 farmers have got trainings and access to financial & technical support on bio/organic farming, ecological fish farming and management of group farming.
iii) At least 30% of middle-class consumers (In total 60% of 300,000 population in Pokhara are middle class) are sensitised to purchase local and sustainable products.
The projected impact over the next 1-3 years are:
i) More than 1000 to 1500 producers will get access to formal markets through THE BAZAAR. All of these producers will get access to trainings and capacity building in different ways.
ii) More than 50% farmers and/or more than 50% of product line sold through THE BAZAAR will be certified under appropriate fair trade/organic certification.
iii) THE BAZAAR will be one of the trusted and leading brands in Pokhara with market coverage of more than 20% in the sector of organic & fair trade. Our target is more than 500 households being regular customers of our products.
iv) By 2015 we expect to scale-up THE BAZAAR in two more cities of Nepal by delivering our impact in larger group of producers and customers.
Improved retail concept to communicate the message to customers and gain trust from the market.
Redesign and build the interior and exterior of THE BAZAAR to meet the concept.
To develop customer communication plan according to the improved concept and launch marketing plan already developed.
Start-up the developed store within the end of 2012.
Capacity building of the producers to meet the market demand.
Identifying the capacity building needs of different producing groups.
Providing trainings and exposures according to the identified needs.
Regular monitoring and taking into certification from our expert team members.
We have initiated partnerships with a variety of organisations including NGOs (USSHA Foundation, NEST, Li-Bird, Organic Certification Nepal, One World ALC.), financial institutions (Acacia, Basel & GLS Foundation, Germany), youth organisations (IDEM-Network, Basel), and government bodies (district agricultural development office, Regional Cooperative Office). Besides that we are working with PUM.nl (senior experts program for entrepreneurs). Our initiatives benefits from these partnerships as we acquires\access to financial, expertise, technological and business institutions.
The prime need for emerging entrepreneurs like us is the expertise support on different topics of specific business. Our business model has clear opportunities and possibility to succeed in the market. Nevertheless, we need to develop our own business skills and expertise to realize these potentials. At the same time access to easy & strategic financing is also core to get success.