Be Indie

Be Indie

Września, PolandPoland
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Idea
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Soalr Trip is a foundation which works in two main areas: ecology and culture. We work on Polish country, far away the biggest cities. Be Indie is a project which build culture economy and give talented people possibility of self-realization. It gives possibility to everyone get professional experience, get new skills, turn passion to money and stay entrepreneur instead of labour offices client.

About Project

Problem: What problem is this project trying to address?

There is a large group of artistically gifted and educated persons on Polish country. They are not employed or frustrated of bad-paid jobs below their aspiration. They can't get experience and find a job, can't change a profession because of adult learning offer is dissimilar to the employers demands. O they are passive and don't believe in possibility of change. It's specially intense in art and publishing sector. This situation is caused by: • lack of cultural economy • policy of buying a foreign licenses instead of Polish authors • high barrier to entry the market for small publishers and self-publishers • difficulties with gaining professional experience • high prices of paper books, e-books and audiobooks • no effective communication channels between authors and freelancers

Solution: What is the proposed solution? Please be specific!

1. create market of mutual services in the publishing sector (job fair) 2. increase number of books by Polish authors (free self-publishing) 3. create a system of online training to acquire graphic, DTP, copywriting, illustrator skills and also extending skill of using graphic programs, knowledge of the mechanisms of promotion 4. provide a real opportunity to gain experience 5. promote e-books and e-readers 6. creating opportunities to publish low-cost publications and reading support system (possibility of reviewing, recommending, free reading/listening passages online) 7. improve the competitiveness at the market by getting professional portfolio, establish business contacts, professional references 8. create a platform for funding and promotion of self-publishing 9. creating platform to selling artworks 10. promote new literature by numerous competitions 11. promotion and publication materials neglected by traditional publishers (niche literature, poetry, drama)
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The heart of project will be many-functional portal with system of support artists. Parts of system: 1. 100% free self-publishing (others collet commissions up to 40% incomes) will increase the number of modern Polish books and let sell it much cheaper (78% Polish didn't buy any book last year because of high prices) 2. E-learning platform will learn how to: be a entrepreneur, sell and promote own works, get new skills in order to stay more attractive for employers 3. community of readers and authors allow to exchange the ideas and experiences 4. Quarterly e-zine lets spread the idea of cultural economy and know how all over Poland 5. job fair will increase number of job offers for artists and specialists 6. crowd funding centre allows to gain money for publishing works or its promotion 7. online bookstore and e-readers center 8. marketing and PR center 9. Media/art gallery let newbies get the experience and let others to sell their arts and skills. The main value is, the portal will be the first system initiative of the cultural economy. It will be targeted primarily for the people from the country, who are away from the latest trends and possibilities of cities and big towns, and has hampered access to culture. The second one is avoiding of exclusion of the blinds. Thanks the project there will be much more cheap professional audiobooks with modern literature. Portal will increase access to financing for illustrators,lectors, actors, marketers, reviewers, DTP specialists and proofreaders, whose services normally are too expensive for most self-publishers
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Self-publishing market is low saturated, there are only 4 self-publishing portals across the country, it is still a novelty. There is one crowfunding portal, but does not deal with literacy and art projects. There is no online platform connecting authors and the freelancers. There are few freelancing platforms, but they are very general and working like auctions and not offer possibility of getting experience and learning how to get new skills. There are NGOs dealing with the problem of the digital exclusion, but do not stimulate sustain business solutions, they are limited to the purchase of hardware and software training. Competitors are traditional publishing houses offering on-demand printing and paid editing path, but not the sale and promotion of the book.
Team

Founding Story

The idea came to me after many discussions with participants of arts contests, where I am a juror. I've always dreamed about publishing house with system of support for modern Polish authors, but it demands a lot of money to print and fees for wholesales and retail bookshops, and promotion. The solving is online system supporting publishing, cooperation, learning, selling and promoting. I found there are a lot of writers, designers, marketers and other specialists with no work (or low-paid work not connected with their background and qualifications) and perspectives to good life on Polish country. It was the enlightening. Why not to design a platform allowing cooperate, learning, and making money for all these people who dream about earning for life by their art. And it will be a good start for develop of culture economy in Poland. For now, we have no culture economy at all. Success of my rewarded project “Rent an artist” proves, people stay more enterprising if they have a chance.
About You
Organization:
Solar Trip
About You
First Name

Piotr

Last Name

Michalak

About Your Organization
Organization Name

Solar Trip

Organization Country

, WP, Września

Country where this project is creating social impact
Age of Innovator

Over 34

Gender of Innovator

Male

How long has your organization been operating?

1‐5 years

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Innovation
How long have you been in operation?

Still in idea phase, but looking to launch soon

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to financing, Access to talent, Access to technology, Access to economic opportunity.

What has been the impact of your solution to date?

This is still an idea, so there haven't been impact yet, but I observed impact of other ideas I have brought to live, like "Rent an artist", rewarded at European Culture Congress. Bringing artist (sculptor) to business had a great social impact. Many businessmen saw, than art and culture is important, that it's an investment, than more educated staff mean greater incomes and the managing process become more effective. For employers it was great experience their creativity – they saw, the art like a hobby can make the difference in their lives. They have stayed better workers, so they salaries and bonuses have risen. For an artist it was great opportunity to make money on his art. There is a great interest with continue project from business side, and now it's easier to have a donation for art projects in Września area, so thus was more art projects only within 3 months after 1st edition “Rent an artist” than within whole year before.

What is your projected impact over the next 1-3 years?

The impact of the project:
• initiate the culture economy in country
• reduce unemployment among artists
• create new labor market in country
• increase a demand for books
• reduce the country's cultural exclusion and isolation of the blinds
• create environment for the promotion of contemporary Polish literature
• reveal new talents
• increase cultural activities and talented people both as consumers and creators of culture
• rise specialized businesses to serve the publishing and self-publishing sector
• appear niche bookstores and galleries online
• increase community participation in promoting polish literature by crow funding
• artists and unemployed get tools to get new skills and buid profi experience to stay more competitive at the labor market

What barriers might hinder the success of your project? How do you plan to overcome them?

The main identified barriers are:
1. Authors reluctance to taking responsibility for their work
2. Conviction about the prestige of printed books
3. Distrust when dealing with freelancers
4. Reluctance for marketing and no business thinking
5. No confidence with innovative tools
6. Conviction about lower prestige of digital books
7. Low level of knowledge about e-books and audiobooks
8. Low saturation of e-book readers
Remedy:
1. Social campaigns for self-publishing and using e-readers
2. Cooperate with Polish producer of e-readers and its distribution
3. Cooperation with the Polish Association of the Blind to promote audiobooks,
4. Cooperation with portals promoting modern Polish literature, multimedia-books and hypertext.
5. PR campaigns in media an

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Launch portal with all the functionalities and carry on an information campaign. In result the portal get 300 entries per day

Task 2

Publish the first 100 books, get 20 authors per month, and distribute their works via 10 online bookstores

Task 3

Achieve 50 transactions per month for the job fair, get 100 clients participate in e-courses, built the 500 person community

Now think bigger! Identify your 12-month impact milestone
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Build illustration library containing 1000 cover pages and 1000 illustrations, achieve to 75 transactions per month on job fair

Task 2

Reach the level of 500 participants of online courses and 20 new per month, sign an agreement for the distribution of e-readers

Task 3

Publish 25 books distributed in 25 online bookstores per month, finance 10 projects per month by crowd funding

Sustainability
Tell us about your partnerships

We plan to promote e-books with NGOs, art and cultural portals. We plan to organize various competitions: literary, reviewing, and public awareness campaigns, etc. At the moment there are several NGOs concerned, four literary portals, popular blogger-reviewer and the only Polish portal promoting the new trends in literature and the only Polish portal about culture economy I cooperate with. We plan to cooperate with Polish manufacturer of e-readers and distribute it. At the moment, interested in cooperation is one large warehouse, which focuses around a dozen online bookstore in Great Poland.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

We need funds for buying software to launch our webportal with all functionalities or info about free GNU licensed or cheap soft. And money for first 6 months of activity. We have idea, knowledge, and passion. We can offer our business and professional knowledge and experience about PR/marketing, creative writing, designing and making businessplans.

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