Cupcakes and Cleavage - Empowering Women for Social Change
- Business
- Corporate social responsibility
- Financial services and markets
- Marketing
- Networking
- Social enterprise
- Trade
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Nicole
Joseph-Chin
Ms. Brafit Limited
, PS, Port of Spain
, PS
Over 34
Female
More than 5 years
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Operating for 1‐5 years
Access to financing, Access to talent, Access to supply chains, Access to technology, Access to economic opportunity, Policy change/advocacy.
Our main impacts have been in the areas of (b) Access to Talent, (c) Access to Supply Chains and (e) Access to economic opportunity. The feedback from each participant and the guests, is always positive and many of the participants communicate on the ways in which they have benefitted from the event. Participants have been awarded contracts to supply their products and to promote their brands at other events. Feedback coming in from our just concluded 2012 event, has been positive with three (3) participants sending notes that they were targeted by both public and private sector organizations to provide supplies or services and the transactions have already been closed or advanced since June 30, 2012 event. The press also sees the event as a very viable event to promote and so the newspaper headlines for the entire week following this event are usually very positive and the features always serve to further empower the participants and to attract additional attention to the venture.
Cupcakes and Cleavage future editions will be bigger events and we hope to secure the presence of an regional and international keynote speakers and to have participants from other islands. The intent is to have local government support from key ministries. The acclaim of Cupcakes and Cleavage has spread to other islands already and expressions of interest has come in from Grenada to host the event in their country. Therefore the intent is to expand this event to be a regional event being hosted on each island simultaneously on June 30. Further the current intent is to have a wider participation in the next 1-3 years as the current capacity is 75 - 100 and we would like to extend this. Especially since, after every event, we get calls from interested participants and partners.
Using all the footage from previous events and targeting new interests with these and measuring them by the interest that is att
Edit, package & publish video recordings from recently concluded event
Send out invitation packages to potential partners/sponsors for next 1 - 3 years of events
Create a larger social media identity specifically for Cupcakes and Cleavage
International Partner for Cupcakes and Cleavage. Selection of a Patron for this annual event and having the keynote speaker for
Chair a committee to nominate a patron
Invite local/international partners to become involved
Locate & engage Keynote Speaker and share intent
The partnerships are on varied levels:
(1) Sponsor Partner - Carlton Savannah donates: venue, cupcakes, service and welcome beverage for each guest
(2) Peer Partner - Fellow entrepreneurs who showcase their brands, provide samples and deliver a presentation to the audience. 2012 Peer Partners included KiaraKay Candles, Gina's Chocolates, Anthea's Treasure Trove, GYP
(3) Corporate Partner - Offers donations of door prizes and corporate brand sampling or their pro bono services to enhance the event's capacity: Caribbean Airlines, First Citizens, Carlton Savannah, Media 21, HGIL Services Ltd
The intent of networking is to engage a wider audience that can facilitate change globally on the social landscape. In expanding the networks and collaborative efforts, the capacity building process would become an easy one, which will in itself allow for innovation and ideas, mentorship and focused growth in human and economic capital.