Dulce Plai

Dulce Plai

MoldovaTodiresti, Moldova
Organization type: 
for profit
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Dulce Plai is a social enterprise working in beekeeping and honey industry in Republic of Moldova. Our activity is driven by the vision to facilitate the sustainable development of beekeeping in Moldova through increasing the competitiveness of Moldovan honey on foreign market and to make Dulce Plai the brand of Moldovan honey on German market.

About Project

Problem: What problem is this project trying to address?

Beekeepers are struggling in Moldova to win a living and they are complaining everywhere that the state are not supporting them, that the honey is cheap and export is difficult to do. As a result we have a reduction of the number of bee population in the last 10 years, from 400 000 to 80 000 bee families, respectively the reduction in production. There are many factors that led to this alarming situation like: low honey consumption in Moldova in comparison with other countries, only 40 g citizen/year (while in EU countries the rate is 500- 600 g and in Germany the rate is 1,8 Kg), low awareness of the importance of pollination for agriculture and biodiversity, lack of information about the honey and other bee products consumption importance.

Solution: What is the proposed solution? Please be specific!

In 2017 we have improved the life of 30 young beekeepers, through increasing their income from honey commercialisation, under Dulce Plai brand. As a result the beekeepers will increase the bee population and honey production in Moldova. And at the end the increase in bee colonies lead to a better pollination of farmers’ crops and a great contribution to biodiversity conservation. In addition we provide job and internship opportunities for rural youth in fields like: beekeeping, accounting, marketing, product management, research and development and others.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We will develop Dulce PLai the brand of natural Moldovian honey for export in Germany. We will buy the honey from young beekeepers giving them a fair price. This will increase their income and allow them to keep more bees and to produce more honey. Young beekeepers will not immigrate, will have a eco-friendly activity and the bees will pollinate the crops around and will contribute to biodiversity conservation. If the model will work it can be replicated for other agricultural businesses.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We have as our target market Germany honey market and we have rated the market based on sales volume and profit margin criterion. Since profit margin are low on our products, covering social enterprise costs requires identifying markets where Dulce Plai can sell the products in high volume. Germans who buy honey do so first from supermarkets and speciality shops. We are different because our main goal is to contribute to sustenaible development of beekeeping. Our honey will be unprocessed, to conserve the properties, specific for Moldvan honey, due to the plant are pollinated

Founding Story

My Aha moment came in my mind when I got the chance to be fellow at Dekeyser& Friend Academy in Engage in Conservation Project, there I relized that my father hobby, beekeeping, is very important for the biodiversity and also can be a sustainable income generating activity.
About You
Dulce Plai
About You
First Name


Last Name


About Your Organization
Organization Name

Dulce Plai

Organization Country

, UN, Todiresti

Country where this project is creating social impact
Age of Innovator


Gender of Innovator


How long has your organization been operating?

Less than a year

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How long have you been in operation?

Operating for less than a year

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to economic opportunity.

What has been the impact of your solution to date?

We have a month since registered and 10 days since the launch event. Using Social media we talked about our project, about how important the beekeeping is and tried to make youth interested in.

What is your projected impact over the next 1-3 years?

To help 20 young beekeepers.
To raise Moldovan honey competitiveness on EU market
To contribute to the increse of organic production
To create 5 jop places and 6 internship opportunities
To increse honey consumption in Moldova by 1%

What barriers might hinder the success of your project? How do you plan to overcome them?

Commercial relation Moldova-EU. Lobby and advocacy with young Beekeepers community
Unfavourable natural conditions. Bio stimulents for bee and feeding to keep them survive the dificult years.
Lack of investments, A well-developed fundraising strategy.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

To have an agreeent with a customer in Germany

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

To design the labels

Task 2

To find potential clients in EU (Germany)

Task 3

To renew the apiary according to organic producing requirements

Now think bigger! Identify your 12-month impact milestone

20 tonnes high quality bottled honey produced by 6 young moldovan beekeepers sold in Germany

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

To raise funds for To build the Extracting Packing Storing Center

Task 2

To identify the suppliers

Task 3

To get the certification for export

Tell us about your partnerships

Dekeyser&Friends Academy gives me theoretical and practical support, mentorship and a small funding opportunity.
National Beekeepers Associations.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list