Romaniaiasi, Romania
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

ECOpavement is here to bring an innovative solution to alarming environmental hazards because of plastics
We can dramatically increase the rate of recycling plastic by having an intensive construction material used for paving made from plastics. Why not have 700 years of resistance where you want it, on your road and not in the water killing 1000000 animals per year.

About Project

Problem: What problem is this project trying to address?

There is more than one problem I want to solve: Plastic bottles represents alone 50 % of the recycle waste in the dumps, not mentioning other type of plastics. It takes around 700 years to recycle this 1 000 000 sea creatures killed per year because of plastic dumped in sea The plastics that are recycled are an average of 10 % of total plastic available in one year. Infrastructure building has a very high carbon footprint because of the inefficient logistics and reduced lifetime of some materials.

Solution: What is the proposed solution? Please be specific!

Use plastics in construction materials. The first step is the pavement brick. What we have designed and testing now is a successful solution that can significantly reduce to Carbon footprint worldwide very fast right now.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Using this kind of brick brought a lot of new features we didn’t really expected when we first sketched the idea: - it uses any plastic that can be recycled. The PET is around 50 % rate, but the other plastics are all around 8-9 % rate of recycling. - in our prototype we use other industrial waste which is very hard to recycle. Third of all It comes for in a market where the highest demand is for brick pavement. - the density is aprox 3 times less than normal cement brick, which reduces at least 3 times the traffic needed to deliver to clients - this is also come in handy in bringing new design that allows further reduction in CO2 and labor costs for the final client because it take 70 % less resources to install (time and energy). Basically the whole solution may come a minimum 50 % less than any other traditional system, but has a lifetime durability. - Also, the design eliminate the weeds that usually grow between traditional cement bricks. - The manufacturing process is not so elaborate, so a new factory can be built in record time anywhere in the world close to a plastic recycling center. We intend to produce also our own recycling unit to our specific needs to be able to cut further more the cost of the product and reasearch new products. - I’ve seen constructions stores that have Carbon footprint bar for each of their pavement bricks. This means the market has already did the first steps towards green products, so I think now is the right time to step in.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

So far I haven't seen a similar product as ours on the market. Even there were to be, we would still have a competitive advantage because of the recipe and design. Basically the installation cost on traditional pavement is between 2 and 4 times higher than the product itself in US and Western Europe. Bringing a reduction of 50 to 70 % here gives the product the best ratio money/quality among competition, while keeping a good profit rate for expansion. One important challenge would be the short time the competitors start to bring their own recycled materials. This situation requires careful planning and evaluation. I consider collaborating with bigger player with experience and important visibility in the market toward implementing this new product.

Founding Story

We had a prototype actually 4-5 years ago. It was just a curiosity to see what happens if we "bake" some waste we found around the company my father was working. There was a pizza plate we mixed the ingredients and finally we got something hard and so sticky we could get out of the pizza plate. But we gave it hammers and it resisted. Then, the recycling was not such an issues or at least I didn't payed attention to it. THen at the end of this summer, I was thinking that from all the ideas I have that is the one with the biggest impact and now is the right moment to bring it to life. Of course meanwhile we lost the prototype and forgot the recipe. So it took quite a while and a lot of test to get it again right. Not to mention that we didn't have the same materials as were on the first prototype. Now, looking on figures and the current situation in the world I think we are at the right moment at the right time. This should work.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country

, IS, iasi

Country where this project is creating social impact
Age of Innovator


Gender of Innovator


How long has your organization been operating?

Less than a year

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How long have you been in operation?

Still in idea phase, but looking to launch soon

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to technology, Access to economic opportunity.

What has been the impact of your solution to date?

We had this idea long time ago, but one month ago we decided to restart the tests. We think we will have a product ready to sell between 2 and 4 months.

What is your projected impact over the next 1-3 years?

Being the pioneer in this business I wish to motivate our competitors to
increase the rate of plastics recycled with 10 % .
Having the product available on Europe and US.
Developing new products in pavement but also in other construction related domains.

What barriers might hinder the success of your project? How do you plan to overcome them?

Being a very complex industry, there might be a lack of professional expertise and bad strategy along the way. I plan to take an experienced investor in this field that can offer us some support, also covering any shortage in money flow.
Also, concerning money flow I already applied to governmental founds to be able to raise money. In our country there are still unutilized founds on environment. With a capable team we can get a steady flow coming on from this way.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Start selling the first bricks

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Settling out for the final recipe and design

Task 2

Do legal tests and certifications

Task 3

Sell first bricks and start production

Now think bigger! Identify your 12-month impact milestone

Bring the factory in Iasi to full capacity

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Increase orders

Task 2

Improve production process efficiency

Task 3

Achieving 3 shift producing cycle

Tell us about your partnerships

As I previously mentioned we have the support of the local company to use their factory together with employers and legal permits. This is the place my father developed products and produced since 15 years ago.
Finding the right investor is tricky, but not impossible. I like to work with people I feel comfortable and I like. So I think in 3 to 6 month we could find the right persons.
Other partnerships are always welcomed. We want to have our own collecting and recycling plastic unit here in Iasi to our need, so we are considering collaborating with other NGO toward this goal.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

I am interested in finding some people who know construction business and can facilitate acces to some foreign markets.