Human Nature Social Enterprise Development

Human Nature Social Enterprise Development

Brgy. Kanapawan, Municipality of Labo, PhilippinesBrgy. Catigan, Toriil District, Davao City, Philippines
Organization type: 
for profit
Project Stage:
Established
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Approximately 50 words left (400 characters).

About Project

Problem: What problem is this project trying to address?

Chronic Poverty exacerbated by Urban Migration due to lack of opportunities in the country side. As long as Filipino farmers are limited to growing commodity food crops (ex. rice, corn, sugar, etc.)they will always be poor. Philippine agriculture employs 1/3 of the population and contributes 12% to GDP. Yet, the average age of a Filipino farmer is 57 years old as younger generations are more willing to slug it out in urban areas as informal settlers and contractual labor rather than cultivate the country's vast agricultural resources.

Solution: What is the proposed solution? Please be specific!

Prove that a business can flourish by treating the poor as business partners. The primary focus will be to empower farmers to become AgriEntrepreneurs. This will be made sustainable by Community Trade that is scalable and competitive in the marketplace. Second will be the development of high value farming, particularly on-site essential oil extraction, which would lessen the farmer’s dependence on traders. In both cases, Human Nature will serve as the mentor and test market. In order to make farming cooperatives viable, they will be mentored on how to leverage their resources (landholdings, capital and labor) in order to address market opportunities. The goal is to capacitate them to assume a bigger role in the value chain.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Human Nature is a social enterprise that manufactures, markets & distributes natural & organic personal care products. Despite participating in a highly competitive industry, the company focuses on Advocacy and Community Trade which are undervalued by traditional businesses. Our organization's goal is to stimulate high value farming that will not only satisfy our demands but create an industry for essential oil in the Philippines. The company remains profitable and competitive by investing in community relations rather than traditional marketing. The higher cost of ingredients are off-set by the brand awareness created by the genuine impact made by the company on all stakeholders: the farmers, employees, management, suppliers, dealers, end-users.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Human Nature doesn't see any particular company as a direct competitor in the personal care industry. Our main objective is to let every consumer decide on what will make them and their families truly healthier, cleaner and beautiful through the everyday products they use. Although a significant challenge are brands that pretend to be Natural or Organic that may confuse consumers. They create marketing campaigns that create an impression that they are natural although their products are still predominantly synthetic. We don't see other companies as threat to our business model as our objective is to inspire more businesses to partner directly with communities.
Team

Founding Story

Dylan Wilk, along with sisters Anna Meloto-Wilk and Camille Meloto, did frequent roadshows in the USA for Gawad Kalinga. They would go from one state to another gathering Filipino communities, inspiring them to help the Philippines rise from poverty. They realized that natural & organic products are very common in the US. When they looked at the ingredients, most of them are grown in tropical and developing countries. This is where they realized the potential of making natural & organic mainstream in the Philippines. By making it affordable to every Filipino and by helping Filipino farmers grow these high value ingredients. Despite the higher cost of ingredients, they invested wisely on the capability of every Filipino to become an advocate by choosing a direct selling distribution model.
About You
Organization:
Human Nature
About You
First Name

Mike

Last Name

Go

About Your Organization
Organization Name

Human Nature

Organization Country

, CNO, Brgy. Kanapawan, Municipality of Labo

Country where this project is creating social impact

, DSU, Brgy. Catigan, Toriil District, Davao City

Age of Innovator

18-34

Gender of Innovator

Male

How long has your organization been operating?

1‐5 years

The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..

Innovation
How long have you been in operation?

Operating for 1‐5 years

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to talent, Access to supply chains, Access to technology, Access to economic opportunity.

What has been the impact of your solution to date?

1/3 of our total work force in our Main Headquarters are residents of Gawad Kalinga communities. These are former informal settlers whose common jobs are contractual labor or scavenging. They receive wages well above the minimum provided by Philippine laws. More importantly, they receive mentorship from management and opportunities for promotion through the new skills and confidence they acquire.

We're working with 10 different farming communities in various stages of plantation and oil production. We're providing secure markets and assistance to Citronella oil producers in Camarines Norte, Camarines Sur and Bukidnon, Lemongrass oil producers in Negros Occidental and Virgin Coconut Oil producers in Iloilo. We're initiating new crop developments such as Sunflower oil and Passion Fruit oil in Davao and Bulacan. We've identified expansion with Agrarian Reform beneficiaries in Bulcan and Indigenous Tribes in Bukidnon.

What is your projected impact over the next 1-3 years?

Our goal is to increase the number of partner farming communities every year with the intention of forming a specific essential oil industry per province or geographical area.

For existing farms with oil production, our objective is to improve their operations by lessening inefficiencies (appropriate technology), increasing capacity (upgrade of equipment and expansion of facilities), and train them manage their cooperative's cash flows better.

For communities undergoing test plantation and production, we aim for them to undergo full production in 18 months. The company provides research and business plans while training community leaders to manage operational targets. At the same time, Gawad Kalinga provides assistance in preparing the whole community through values formation.

What barriers might hinder the success of your project? How do you plan to overcome them?

1.) Monitoring needs of each farming community. Aside from Gawad Kalinga, we partner with other NGOs to provide the monitoring and the unique mentoring needs of each community.

2.) High costs of community development and supply chain integration. The company understands there are no shortcuts in teaching communities how to do business. There is a natural learning curve for poor communities to transition from the labor mindset to an empower entreprenuer. Our investment in community organizing staff will manage expectations and timelines for this transition.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Identify the best yielding crop variety and ideal farming practices for Sunflower to achieve optimum essential oil production.

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Validate our Sunflower oil research and business plan with local practices compared to international sources (on-going)

Task 2

Identify local partners in Davao that can help in equipment fabrication and management of test plantations.

Task 3

Assign a full time staff in Davao for real-time reporting of test plantations & production.

Now think bigger! Identify your 12-month impact milestone

Continuous Production of Sunflower Oil in GK Davao starting with the allotted 8 hectares

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

Investment of larger capacity seed oil extraction equipment (i.e. 5,000kgs per month output)

Task 2

Training of local farmers in larger scale plantation managment and essential oil production

Task 3

Training of community leaders to become AgriEnterprise managers (i.e. to do quality control, packaging, logistics)

Sustainability
Tell us about your partnerships

Similar to Gawad Kalinga's multi-sectoral approach, our Social Enterprise Development team partners with government agencies, NGOs and church organizations to contribute their expertise in the communities that we are helping. Our company works with the national Department of Science & Technology to provide appropriate technologies while NGOs such as the Philippine Federation for Environmental Concern and Alternative Indigenous Development Foundation Inc. links and monitors multiple farming communities in Camarines Norte and Negros Occidental.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
randomness