What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)
Access to financing, Access to technology, Access to economic opportunity.
What has been the impact of your solution to date?
PCC represents more than 100,000 small-scale farmers Peru, Nicaragua, Guatemala, Mexico and Ethiopia. In the past 5 years, the company has purchased more than 500,000 pounds of organic coffee directly from it's member-owners. The cooperative sells roasted coffee to more than 100 wholesale accounts in the USA and to hundreds of families directly via the Internet. The average price paid to farmers of Pachamama is $9.75 per price, compared to the Fair Trade minimum price of $1.40 per pound. Not only is PCC generating more income and greater financial incentives for small-scale organic farmers, but it is creating significant equity in it's brands, technologies and relationships with end-consumers.
What is your projected impact over the next 1-3 years?
PCC expects to generate the following revenue in the next three years:
2010 = $372,000
2011 = $469,000
2012 = $613,000
2013 = $911,000
2014 = $1,338,000
2015 = $1,733,000
In the next 3 years, PCC will sell approximately 400,000 pounds of coffee in the USA at a price greater than $10 per pound. That's about $4,000,000 in sustainable revenue.
What barriers might hinder the success of your project? How do you plan to overcome them?
We face two primary challenges in the next 1-3 years. Specifically, we must (1) continue to find ways to differentiate our farmers in a crowded marketplace and to promote our alternative trade model and (2) we must find creative ways to finance the expansion of our business in the United States, which has been a challenge to date, given our unique ownership structure.
Recognition by Changemakers would help to shine a light on our approach, our impact and our potential to scale-up significantly. Doing so would help to attract the kind of investors we seek, allowing our farmer-owned business to grow and to thrive.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Now think bigger! Identify your 12-month impact milestone
We need to reach monthly sales revenue of $82,000 (annualized: $1 million). We are currently at about $55,000 per month in sales