What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)
Access to financing, Access to supply chains, Access to technology, Access to economic opportunity.
What has been the impact of your solution to date?
We are just starting up, but to date we have helped women increase their annual family income by between 15-25%. Women are learning to open bank accounts, illiterate women are learning to write so they can sign checks, women's husbands help more around the house so their wives can work, girls are participating and learning valuable skills for the future, more than 1,500,000 Maya Nut trees have been planted, we have conducted considerable research on the nutritional, antioxidant and vitamin content and genetics of Maya Nut (with our partner institutions), we have successfully grafted Maya Nut trees to reduce harvest time. Maya Nut is approved for consumption in Europe, the USA and Canada. More than 15 companies are currently conducting R&D on Maya Nut for inclusion in products such as smoothies, breads, cookies, gluten free products, energy bars, hot and cold beverage mixes and other things.
What is your projected impact over the next 1-3 years?
We hope to increase demand for Maya Nut and thereby increase income for women producers. Our target is to incorporate at least 700 new producers from Honduras, Mexico and Nicaragua in the next 3 years and increase their incomes and the incomes of current producers by at least 25%/year. We hope that our marketing program will motivate the planting of at least 2,000,000 new Maya Nut trees in the next 3 years.
What barriers might hinder the success of your project? How do you plan to overcome them?
Negative publicity about the quality, hygiene, sustainability or fair trade aspects of Maya Nut would hinder us as we start to "grow" our market. We must be extremely scrupulous about quality and hygiene, lab testing every lot of Maya Nut before bringing it to market.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Brand Maya Nut for Markets
Now think bigger! Identify your 12-month impact milestone
Establish Maya Nut standards, fair trade cost structure and best manufacturing practices.