N'Kalô : Un bon prix au bon moment
- Adult education
- Economic development
- Fair trade
- Information & communication technology
- Sustainable development
- Transparency
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
RONGEAD
, XX, lyon
, KOR
18-34
Male
More than 5 years
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Operating for 1‐5 years
Access to supply chains, Access to economic opportunity.
Our project reached 9000 producers in its pilot phase, and each of them obtained an increase of its earnings comprised between 25 and 150 Euros a year. To sell at the right price at the right moment: that is the advice and the added-value of N'kâlo Consulting, who sent more than 400 000 informative text messages. That is why we believe our project can enable the producers to seize the best economic opportunities. This service is also a tool enabling a major sustainability and transparency in the supply channels: the information especially processed to adapt the producers’ reality is a proof of transparency for the global market.
We believe we will be reaching 12 000 producers in 2012, 20 000 in 2013 and 50 000 in 2004. To increase our impact we would also like to extend our service to other type of farming productions as to offer a more global advice to small farmers. Moreover, we are planning on the implementation of a low price standing charge to secure the financing of our service.
Objectifs à 6 mois : Intégrer 20 000 producteurs au Service N'kalô, dont 4000 femmes
Launch a marketing campaign
Strenthen local market analysis team, marketing and animation of N'Kalô
Grow client base an integrate them in the SMS database
Développer le service sur d'autres filières et pays
Développer le système d'analyse de 2 nouvelles filières stratégiques (maïs, karité) touchant particulièrement les femmes rurales
Identifier des partenaires dans les pays de la sous région (Mali, Burkina Faso, Sénégal)
Mettre en place un pilote par pays / par nouvelle filière / mesurer les impacts / ajuster
For the setting up of the pilot project we received a funding from the European Union. Today, the AFD (French Agency for the Development) finance the extension phase of our project.
Our technical partners are:
- ODA (www.oda-agri.fr), a company specialized in analysis which is helping us to develop the markets analysis.
- ORANGE Telecom supports us on various technical aspects.
Nous souhaitons de l'aide/ des conseils :
- comment transformer notre projet en 'social-business' ?
- comment améliorer l'infrastructure technique d'envoi des SMS et mettre en place un service USSD multi-opérateur ?
Nous souhaitons des soutiens financiers :
- pour financer le développement du service
- pour investir dans de nouvelles filières (recherche et développement)