BRENJONK Organic Village Development

BRENJONK Organic Village Development

Mojokerto, IndonesiaMojokerto, Indonesia
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Brenjonk Organic Village - integrated solution for rural food security, economic development, and environment management

About Project

Problem: What problem is this project trying to address?

Some major challenge in rural communities are health, poverty, and environment. In term of health, most villagers are not familiar with healthy eating pattern, not to mention healthy food/ go-organic movement. In term of poverty, rural areas dominate the poverty count due to lack of job opportunity, market access, and knowledge development. In term of environment, the use of chemicals on farming plots has caused serious damage on the water and soil ecosystem. Pollution has disrupt ecologiacal balance so that more and more pest and disease are found on crops, which in turn increase production cost. All three problems are interrelated, creating a visious cycle of social problems in rural areas.

Solution: What is the proposed solution? Please be specific!

Our solution is increasing health through organic food and living and increasing welfare through community enterprise organic production. Particularly aiming poor rural families, Brenjonk introduce land optimation and organic cultivation in line with local potential. To serve wider market, we introduce internal quality control system. We also facilitate promotion and marketing of organic products as well as the know-how to the public. Thus the solution is expected to break the three problems at the same time.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our solution is development of organic village, and replication to other villages. Brenjonk has developed organic community in various type of land, from residential, rice field, and non-irrigated field. Some elements of our model are: management of household organic waste - separation of waste from its source production of organic planting media from the waste construction of household scale organic vegetable greenhouse - as a do-it-yourself package that could be replicated/franchised introduction of organic certification facilitation of product promotion and marketing to retail and end user development of organic village as a eco-tourism model for public - where people can visit, learn, and upon returning apply the knowledge at home. Students, farmer groups, and government institutions are also welcomed to conduct internship or training.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Brenjonk's stakeholder consist of market partner (middleman, supermarket, and end user/ consumer), local NGO, research center, local and national government, CSR department, and financial institution. Our competitors are among which corporates selling organic products. Brenjonk's strength is the strong community basis, rural communities that have benefited from this model in term of health, economic, and environmental aspect. To compete we're putting effort to develop our production and market base, and increase effective knowledge sharing.

Founding Story

Indonesia consists of villages with strikingly similar character in term of geographic, social, and economic aspects. Organic village is a model that tackle health, poverty, and environment problem,and easily replicated and adapted to local conditions.
About You
About You
First Name


Last Name


About Your Organization
Organization Name


Organization Country

, JI, Mojokerto

Country where this project is creating social impact

, JI, Mojokerto

Age of Innovator

Over 34

Gender of Innovator


How long has your organization been operating?

1‐5 years

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How long have you been in operation?

Operating for 1‐5 years

Social Impact
What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)

Access to financing, Access to talent, Access to supply chains, Access to technology, Access to economic opportunity, Policy change/advocacy.

What has been the impact of your solution to date?

The immediate impact of organic village model is rural food security, how the rural families (particularly the poorest) have healthy and safe food stock.

The model also served as feasible sustainable village enterprise, which will develop rural economy, and in turn open

job opportunity. Particularly important is regeneration of farmers among village youth, resulting in creative young farmers. This will reverse the current trend where unemployment rate is high, young people are moving to the urban

areas only to find low wage position, and the village is deserted, as more and more villagers sell their productive land.

In the long run, the model will improve environment condition, as less and less chemicals are applied in crop production, and household waste is better managed. With wide replication of this model, organic production scale would increase, resulting in affordability and availability to serve wider population.

What is your projected impact over the next 1-3 years?

more village will implement this model, supported by policy on village or even district level.
go-organic won't be an exclusive movement of the upper class, but also the lower socio-economic class.
overall village condition will improve as the villagers eat healthy, increase welfare, and turn to environmentally friendly means of crop production.

What barriers might hinder the success of your project? How do you plan to overcome them?

The major challenges are competitors, capital, human resources - field staff and trainer for new communities.
Brenjonk's strategy to compete against large corporates is to organize end user (e.g. school, health centre, hotel, small retailers, and household consumers).
Financially, we apply an agreement with community members to buy the product on monthly basis - to help create steady cashflow. We also actively seek for other funding opportunities, such as grants.

Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact

Increased number of local consumer of organic products

Identify three major tasks you will have to complete to reach your six-month milestone
Task 1

Strengthening organic production basis in rural areas through household scale greenhouse farming

Task 2

Campaigning go-organic particularly to locals

Task 3

Marketing organic products to public, particularly of lower economic class

Now think bigger! Identify your 12-month impact milestone

Organic village becomes eco-tourism reference and learning center for practical, easy, and cost-effective organic production

Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1

educating community by sharing skills and experience on organic farming

Task 2

expanding organic production areas

Task 3

expanding market basis, both for organic products as well as education/training

Tell us about your partnerships

Up to now Brenjonk partnered with local NGOs, local and national government, business sector (middlemen, retail sector, and hotel), research center, farmer groups, and financial institution.

Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list

Bussines Development