What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)
Access to financing, Access to technology, Access to economic opportunity.
What has been the impact of your solution to date?
This project is about to be launched. However, the SMS Platform from Cytech Ltd. which we plan to use is currently implementing mobile marketing services in Kenya, Greece, Thailand and Guam.
Locally, mobile marketing has so far been experimented in mobile health programs especially in anti-natal care. We are involved but using phone to phone SMS which are very costly. The social marketing approach here has been successful in the Unstoppable Women Project and Drinking Water for all Project we do.
Our solution is easy to use, most affordable and ubiquitous than any marketing service in Cameroon. Every enterprise will have the opportunity to reach their customers in a few minutes, thereby boosting economic growth.
Companies are now challenged by stakeholders including customers, employees, investors and activists to develop a blueprint for how they will sustain economic prosperity while taking care of their employees and the environment. Our solution puts an end to this challenge.
What is your projected impact over the next 1-3 years?
As the first ubiquitous Mobile Marketing Service in Cameroon, we have the potentials to become a giant in no time. In 3 years, QMS should be a budget line on every major company’s annual strategic plan. Many nations especially in Africa shall invite us to help them get started.
On the humanitarian agenda, this solution shall become the largest and most sustainable local resource mobilizer for humanitarian causes in Cameroon. We can see community based organization posting changeshops for fund raising via our solution.
What barriers might hinder the success of your project? How do you plan to overcome them?
1. Conflict of interest with the Mobile Network Operators considering we are doing social marketing and they are doing commercial business. This will be moderated by the understanding we have with Charity foundationsof these companies. Whatever the outcome, it will be budgeted under fixed costs.
2. Start-up capital. It will cost us approximately EURO 20 000 to start the project. Thanks to the clear vision, the project is already attracting many investors via crowd funding. The $10 000 to be received here will also support the process.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Get the QMS completely running in Cameroon
Now think bigger! Identify your 12-month impact milestone
Concretize our position as the only quick marketing solution in Cameroon.