What solution(s) does your initiative address to help emerging entrepreneurs and small businesses grow and thrive in underserved communities? (select all applicable)
Access to supply chains, Access to technology, Access to economic opportunity.
What has been the impact of your solution to date?
We have built a sewing school in the atlas mountains, Douar Anzal and educated 20 women in leather embroidery
and have given work to them so that the women can support the family and secure that children go to school and that they have enough food. Moreover they were able to renovate their community salon with the money they have earned.
We have given the possibility to local artisans in Marrakesh to earn a living through working regularly with us - this is for two families so far.
We have supported the building of a well in the community in cooperation with Ingenieurs sans borders (NGO).
We have provided telecom possibilities so that we can communicate with the people all the time.
We have started a school library with books for kids to support school education.
Moreover we have risen awareness for the subject in Germany through talks and had about 30 press articles in publications like Vogue, ELLE, Instyle, Quality magazine, Gala Style as well as social business magazines
What is your projected impact over the next 1-3 years?
We will integrate education in reading and writing as well as in how to use a computer to give the women a possibility to be more independent.
It is projected to educate another 100 women in Morocco within the next 2 years and build more schools. This with have an impact to more than 1000 people within the families and communities. We already had about 80 applications for the school in the first community we are working with.
Moreover we will expand the project within the next three years to 2-3 more cultures in the world - at the moment we talk about and with cultures in Argentina, Usbekistan and Bangladesh.
We will expand the internet presence to make more people aware of the project and expand sales to Europe and the world.
What barriers might hinder the success of your project? How do you plan to overcome them?
One barrier is quality management in the countries and firstly in Morocco - we have to secure the standard of quality we have started with. Therefore we are currently establishing a production company in Morocco and do interviews with people who can oversee the production on a regular basis and help people to understand our idea of quality.
Secondly it is sales - we have to create a strong sales network and strengthen the internet performance of our website. Therefore we are just working on the re-launch of the website and on an SEO and marketing plan with some experts from India. Moreover we will have to be present in more shops in Europe and worldwide - therefore we will be present at international fashion fairs and work with professionals who will represent the brand.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Increase sales through strengthening internet platform, marketing and communication
Now think bigger! Identify your 12-month impact milestone
Increase production facilities and quality management