Vitalbox - Personal Health Platform

Vitalbox - Personal Health Platform

Take Action

Last Update: January 17, 2014

Vitalbox is a social business enterprise that focus on public health by applying innovative healthcare services and consumer internet technology. Vitalbox offers a personalized platform of health promotion and disease prevention that puts the individual back in control of his life.

Type: for profit

The Problem

How to keep people healthy and productive for a longer time? Lack of integration between preventive programs and primary care, unawareness on how to prevent chronic diseases and low willingness to pay from individuals and health insurers, combined with budget restrictions in government, projects a catastrophic scenario that must be addressed today by an innovative approach.

The Solution

Vitalbox shows to the participant the impact of personal decisions in the their own health, allowing them to understand that and decide what should be changed. After to provide some basic information, individuals receive a health map, showing the current risks to develop chronic diseases. Alerts to control some aspects of health (e.g. glucose, cholesterol), and to see a doctor when is recommended, are issued in accordance to the Health Ministry guidelines. Then, participants may run a "what-if" analysis to verify which behaviors are accountable to increase risks, allowing them to realize what should be changed. At this moment, individuals are ready to receive personalized guidance to reach their target and obtain more healthy days.

Example

Picture a world where your physician has a conversation with you without you having to schedule an appointment. Actually you have not scheduled an appointment because neither felt that something could be wrong with your health. But your physician realized that something could happen with you, in case you do not take some actions. He knows all about your lifestyle and your health records, including your family history, as it once was with the family doctor. You feel good because he shows he cares about you. He explains everything you need to know about the situation, tells you who to look for, when and where. And this conversation happens in your home, without long waiting lines. This is how we believe preventive and primary care should be.

Impact

Vitalbox is a brand new program, without any kind of mass communication setup. Nevertheless, Vitalbox provides wellness content and information daily to more than 15.000 followers. Today we deliver for free, only considering new participants, about 150 health risk assessments in average. This number is increasing at a high rate, which makes us believe that we will meet our forecasts. At the end of 2014, we expect to deliver more than 500.000 risk assessments and personalized change behavior programs. We believe we can reach, only in Brazil, about 10 million participants by 2016. To give an idea of the economic impact, a single Health Risk Assessment costs approximately $30,00 (users may have unlimited assessments). We currently have participants in Brazil, Portugal, Angola and Mozambique, but our plan is to make the platform available to serve the worldwide population soon.

Budget: More than $1 million

Sustainability Plan

No extra charge to government, health providers or individuals. The sponsorship from companies concerned with the wellness of society allows free access to Vitalbox to the entire population. How is it possible? At the same time we are providing an important service to the community, we offer to companies and brands, that desire to emotionally connect with consumers, a unique opportunity to execute it in a large scale at low cost.

Marketplace

Besides preventive projects offered in a traditional way, like "disease centric" programs or spot campaigns, our real competitors are players that offer, legally or illegaly, all sort of things that negatively impacts health. Citizens are constantly bombarded by new products and services that become consumer dreams. Consequently, they put aside their own personal health in terms of priority. In this scenario, the individual will be concerned about health when it is too late, when a symptom already exists.

Founding Story

We took a while before to decide to invest our lives in a social healthcare program. None of us came from this industry, so we started to look for some education on this matter. We found that a Health Summit was about to happen in Paris, and we decided to join. A participant was presenting his point of view: "We should look at the wellness. We must to keep people healthy as longer as possible. And this must be fun to the individual". Suddenly, a gentleman that was seated beside us started to applaud. He said: “you just said the most relevant statement about what healthcare should be”. He was Louis Lareng, the founder of SAMU. At this moment we decided our focus: Preventive and primary care, the most simple and fun as possible.

Get Involved!

Need

We are currently in a road show to raise funds to project's next phase. If you are interested, don't hesitate to send us a note!

read more connect share

Challenges

Growth Tracker

Stage: Milestone 5 of 5
Start
08/27/12
End
Milestone
Preparation & Business Blueprint
Date of Completion 12/31/10
Completed
Research & Trend Analysis
Completed
Business Blueprint
Completed
Technology Landscape Design
Completed
Develop Alliances & Partnerships
Completed
Set up Team
Milestone
Prototype
Date of Completion 08/31/11
Completed
Scope Definition
Completed
Development & Tests
Completed
Alpha Launch Planning
Completed
Alpha Launch with Brazilian Red Cross - SP
Milestone
VitalBox - Beta Version
Date of Completion 05/15/12
Completed
Prototype & Alpha version - Feedback compilation
Completed
Beta Blueprint
Completed
Development & Tests
Completed
Beta Launch
Completed
Media Coverage
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Achievement
Milestone Reached!
Date 08/27/12
Milestone
VitalBox - General availability
Date of Completion 10/31/12
Completed
Collect users feedback and apply bug corrections
Completed
New user experience
Completed
Ethics board
Completed
Corporate Subscription - 1s contract
Completed
Sponsorship quota - 1st contract
Achievement
Milestone Reached!
Date 04/01/13
Achievement
Milestone Reached!
Date 04/01/13
Milestone
Growth and next generation apps
Date of Completion 12/31/13
Completed
100+ new users / day
In Progress
Mobile
In Progress
Emotional assessments
In Progress
Carenet
In Progress
Labs Integration
Before 05/15/12
08/31/11
Milestone: Prototype
12/31/10
Milestone: Preparation & Business Blueprint
Upcoming Milestones
Milestone 5
Growth and next generation apps
Our Impact Reports:
Carlos Bassi hasn't posted any impact reports yet.

Comments & Activity

view all...

Comments & Activity