What impact have you had?
Green Map System is a locally-led global movement charting the way to a sustainable future. People in 650 cities, towns and campuses in 55 countries have gotten involved since 1995. Each project has unique outcomes, but all use Green Map Icons to identify, promote and link assets and issues impacting local progress toward sustainability. With nearly 5 million printed maps, a multilingual interactive mapping platform, convenient mobile apps, and great public events, everyone can take part in creating a greener and healthier future, right in their own community.
Honored with international awards, including the UN (1998 Global Best Practices100), President's Council (1999 National Sustainability Award in New Communications Tools), Technology Benefiting Humanity (2001 Laureate), the Olympics (2002 SLC Spirit of the Land), Treehugger (2010 Best Tool for Green Travelers) and others, Green Map System has an efficient, flexible approach and adaptable toolkit. We broadly incubate new leadership, collaboration and communications skills while generating powerful Green Maps that make sustainability meaningful to millions. As seen at GreenMap.org, everyone – residents, youth, tourists and decision-makers - can discover their world from a fresh perspective and connect today's progress with tomorrow's promise.
Our New York website, GreenAppleMap.org, shows how we work with universities (currently, NYU, Pace, Columbia, Parsons), community groups (Bed-Stuy EcoMapping, Queens Diversity, Lower East Side Gardens), and K12 classes, in addition to producing our own themed (energy, composting, youth) and comprehensive Green Maps. We plan to double the 300 sites (and double our impact!) on OpenGreenMap.org/nyc before establishing the Marker System.
Since it is so important to include everyone, we have begun designing the Marker System (initial sketches attached). We have developed a backgrounder and budget and begun sharing the concept with potential partners and gotten very early feedback. So far, all systems go, but we know comprehensive research and design that anticipates diverse needs is crucial to our success!
We have considered the need of people to know more in two ways. As shown on the attachment's final page, signage and handouts inside will serve many people quite well. We are also planning to connect with the social networking capabilities of the mobile internet. We’ll make it easy to send a tweet with each LEED building, green roof or heritage site that users find, chart or enhance, and devise a flexible system that, over the long-term, includes potential use in curricula, tour guides and other locative apps.
We expect to create a game-changing Marker System that supports hundreds of beneficial green sites as well as highlight environmental justice and other negatives that the community needs to address in order to have a healthier community and a better life. We expect youth, adults and decision-makers to become more eco-literate and increase their ability to make critical assessments while fomenting deeper greening on the part of the marked sites.
We plan to give each New Yorker and visitor a chance to experience what sustainability means in the local context, example by example. Part of our aim is to inspire replication of model best practices, as exemplified by the sites and showcased on their Marker. With careful assessments of outcomes, we expect to roll out the means for this concept to spread throughout the world, impacting hundreds of communities, thousands of sites and millions of people.
What will it take for your project to be successful over the next three years? Please address each year separately, if possible.
Three years is the ideal time frame for the full process and test the outcomes. Much of impact we will create is subtle and requires careful planning, interaction with sites and the public as well as detailed assessment to ensure a resounding success. Having the support of the Revelation to Action community will make all the difference!
What would prevent your project from being a success?
If the owners of the sites did not want to put our beautifully designed markers by their entrances, that could prevent success. We will endeavor to create a groundswell of excitement through media outreach, interaction with BIDs (business improvement districts) and agencies (such as the Parks Department) that will increase desire and demand. We expect the sites to request a 'We're on the Green Map' marker they can add to their promotional materials.
We plan to make a thorough baseline survey to determine how the Marker System has impacted the site, but if the people who manage/own the site decline to provide this data, we will have to rely on other means, such as observation, to see how well the markers are performing.
The digital "bridge" between the marker and the mobile phone could prove difficult or more costly than expected to create. It will require social marketing to be become broadly utilized and appreciated.