Connecting with Green Sites on the Go

Connecting with Green Sites on the Go

Estados Unidos
Tipo de organização: 
Sem fins lucrativos / ONG/ Setor Civil
$100,000 - $250,000
Resumo do projeto
Pitch de Elevador (Explicação curta e direta)

Resumo conciso: Ajude-nos a lançar esta solução! Forneça uma explicação dentro de 3-4 frases curtas.

To engage significantly more people in sustainable living even without a Green Map in hand, we'll make thousands of natural, social, cultural and green living sites and their attributes apparent to people on the street with our on-site marker system.


Problema: Este projeto busca solucionar qual problema?

The Green Map Site Marker System addresses our mission of inclusive participation in sustainable community development and a social equity gap in our communications technology. Our markers will be quite informative, using universal Green Map Icons to highlight different green features: for example a community garden could also be designated a solar site, a bird watching area, wheelchair accessible, have water recycling, native plants, food gathering and composting. We expect the markers to lead people into the site and learn about sustainability in the urban context first hand. Countless 'aha moments' and personal transformations should occur, each contributing to the emerging low-carbon society. Each person can opt to read the full online description of any site on the spot (or later at home), and enhance it directly, expressively sharing their understanding in any language. These crowd-sourced interactions will contribute much to each community's shared knowledge and dialogue its future.
Sobre Você
Green Map System
Seção 1: Você





Green Map System

Seção 2: Sua Organização
Nome da Organização

Green Map System

Telefone da organização

212 674 1631

Endereço da organização

220A East 4th Street, New York, NY 10009

País da organização
Sua ideia
Country and state your work focuses on

, NY

What makes your idea unique?

Our nonprofit energizes mapmaking teams in 55 countries, supporting and linking each as they chart a sustainable future. We recently launched the Open Green Map social mapping platform to encourage public exploration and interaction with green living resources and related social innovations, natural and cultural sites. Over 10,000 sites have been charted. But, without the internet or a printed Green Map, these green businesses, training programs, cycling and other kinds of sites cannot be found!

We intend to serve a broad, diverse audience with the Green Map Site Marker System. No need for a map or phone, the Marker's display of universally recognized Green Map Icons will help everyone - young and old, visitor or resident - make the connection and understand the social, environmental and economic balance pursued by each site. Each Marker will include a digital link for details and encourage people to contribute insights, images and assessments with their phone.

Our goal is to develop and test this Marker System in New York. We have published a dozen Green Maps highlighting our city's rich array of green sites. These diverse maps, our community engagement methodologies and soon, the Marker System, also become models for Green Map projects around the world.

This transformative resource will add a unique perspective to the public infrastructure, benefiting the site, passersbys and people actively seeking sustainability resources. Markers will support community well-being, and create a new approach to raising awareness that serves well-equipped, low tech and no-tech people equally.

Do you have a patent for this idea?

What impact have you had?

Green Map System is a locally-led global movement charting the way to a sustainable future. People in 650 cities, towns and campuses in 55 countries have gotten involved since 1995. Each project has unique outcomes, but all use Green Map Icons to identify, promote and link assets and issues impacting local progress toward sustainability. With nearly 5 million printed maps, a multilingual interactive mapping platform, convenient mobile apps, and great public events, everyone can take part in creating a greener and healthier future, right in their own community.
Honored with international awards, including the UN (1998 Global Best Practices100), President's Council (1999 National Sustainability Award in New Communications Tools), Technology Benefiting Humanity (2001 Laureate), the Olympics (2002 SLC Spirit of the Land), Treehugger (2010 Best Tool for Green Travelers) and others, Green Map System has an efficient, flexible approach and adaptable toolkit. We broadly incubate new leadership, collaboration and communications skills while generating powerful Green Maps that make sustainability meaningful to millions. As seen at, everyone – residents, youth, tourists and decision-makers - can discover their world from a fresh perspective and connect today's progress with tomorrow's promise.

Our New York website,, shows how we work with universities (currently, NYU, Pace, Columbia, Parsons), community groups (Bed-Stuy EcoMapping, Queens Diversity, Lower East Side Gardens), and K12 classes, in addition to producing our own themed (energy, composting, youth) and comprehensive Green Maps. We plan to double the 300 sites (and double our impact!) on before establishing the Marker System.


Since it is so important to include everyone, we have begun designing the Marker System (initial sketches attached). We have developed a backgrounder and budget and begun sharing the concept with potential partners and gotten very early feedback. So far, all systems go, but we know comprehensive research and design that anticipates diverse needs is crucial to our success!

We have considered the need of people to know more in two ways. As shown on the attachment's final page, signage and handouts inside will serve many people quite well. We are also planning to connect with the social networking capabilities of the mobile internet. We’ll make it easy to send a tweet with each LEED building, green roof or heritage site that users find, chart or enhance, and devise a flexible system that, over the long-term, includes potential use in curricula, tour guides and other locative apps.


We expect to create a game-changing Marker System that supports hundreds of beneficial green sites as well as highlight environmental justice and other negatives that the community needs to address in order to have a healthier community and a better life. We expect youth, adults and decision-makers to become more eco-literate and increase their ability to make critical assessments while fomenting deeper greening on the part of the marked sites.

We plan to give each New Yorker and visitor a chance to experience what sustainability means in the local context, example by example. Part of our aim is to inspire replication of model best practices, as exemplified by the sites and showcased on their Marker. With careful assessments of outcomes, we expect to roll out the means for this concept to spread throughout the world, impacting hundreds of communities, thousands of sites and millions of people.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

Three years is the ideal time frame for the full process and test the outcomes. Much of impact we will create is subtle and requires careful planning, interaction with sites and the public as well as detailed assessment to ensure a resounding success. Having the support of the Revelation to Action community will make all the difference!

What would prevent your project from being a success?

If the owners of the sites did not want to put our beautifully designed markers by their entrances, that could prevent success. We will endeavor to create a groundswell of excitement through media outreach, interaction with BIDs (business improvement districts) and agencies (such as the Parks Department) that will increase desire and demand. We expect the sites to request a 'We're on the Green Map' marker they can add to their promotional materials.

We plan to make a thorough baseline survey to determine how the Marker System has impacted the site, but if the people who manage/own the site decline to provide this data, we will have to rely on other means, such as observation, to see how well the markers are performing.

The digital "bridge" between the marker and the mobile phone could prove difficult or more costly than expected to create. It will require social marketing to be become broadly utilized and appreciated.

How many people will your project serve annually?

> 10.000

What is the average monthly household income in your target community, in US Dollars?

$1000 - 4000

Does your project seek to have an impact on public policy?


Em que estágio está seu projeto?

Fase de concepção

In what country?

, NY

Is your initiative connected to an established organization?


If yes, provide organization name.

Green Map System

How long has this organization been operating?

Menos de um ano

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

The ever-growing network of Green Map projects around the world provide valuable insight into this concept, especially as it will become a model for their own city if successfully developed in New York. Closer to home, we expect to work with all the Green Mapmakers to do outreach and work with the sites in their own boroughs and neighborhoods. A boon to project facilitation, these interactions will lead to improved Green Maps, networking and relationships. We work with many student interns who can provide part of the oversight and footwork needed, as well as take part in usability studies and digital 'bridge' planning.

What are the three most important actions needed to grow your initiative or organization?

A heightened level of awareness and concern for sustainability; leadership, funding and volunteers to complete all the tasks associated with this program in a thorough yet timely manner; and broad recognition of the importance of this revelation.

A História
What was the defining moment that led you to this innovation?

Seeing how many people without access to technology and maps that we need to help! We live in a city in transition, and believe this simple innovation will help ensure it is transformed in the most positive, inclusive and sustainable way.

Tell us about the social innovator behind this idea.

Wendy Brawer is a New York-based eco-designer, social innovator and director focused on local green living and sustainable communities, as seen at

Creator of the Green Apple Map of NYC, Wendy is the Founding Director of the award-winning Green Map System. Along with its network of over 650 locally-led projects in 55 countries, Wendy has produced participatory tools, interactive, multilingual and mobile websites, adaptable workshops, books and presentations, as seen at

Wendy has taught at New York University and Cooper Union, spoken at more than 50 conferences and universities, and written on eco-design internationally since 1990. Through her company, Modern World Design, Wendy’s consulting projects have promoted renewable energy, clean mobility, waste reduction and climate protection. Named one of the Utne 50 Visionaries Changing your World (2009), Designer in Residence at Smithsonian Cooper-Hewitt National Design Museum (1997) and Terre de Femme/Woman of Earth (2005), Wendy's new ventures include a partnership in an organic blueberry farm, and participation in the first co-hort of the CleanTech Execs.

How did you first hear about Changemakers?

Friend or family member

If through another, please provide the name of the organization or company

50 words or fewer