Jornalista móvel em cartão SD

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Jornalista móvel em cartão SD

Tipo de organização: 
Sem fins lucrativos / ONG/ Setor Civil
$500,000 - $1 million
Resumo do projeto
Pitch de Elevador (Explicação curta e direta)

Resumo conciso: Ajude-nos a lançar esta solução! Forneça uma explicação dentro de 3-4 frases curtas.

O jornalista móvel em cartão SD testa e serve como uma das melhores novas ferramentas de mídia móvel para comunicação em qualquer ambiente.


Problema: Este projeto busca solucionar qual problema?

Most journalists already use mobiles phones, but the sheer number of tools available makes it difficult to know the most effective way to use them. Mobile Journalist on an SD Card tests and makes accessible the BEST of the tools for journalists and citizen journalists - downloadable and on SD cards ready to plug into any phone. First, it is important to test these new tools in the field. We draw from our expertise and the resources of the Mobile Media Toolkit to share tools, via an SD card, with up to 200 Al Jazeera English reporters, working in the field around the world. Second, it is important to make the lessons and tools available to a larger audience. As part of this second phase of Mobile Journalist on an SD Card, we create short and accessible scenario-based reviews of the tools, available online or via SD card ready to use on any phone. Between these two phases, Mobile Journalist on an SD Card dramatically improves media access and participative citizenship around the world by leveraging tech to enable anyone to capture, contribute, and deliver news content via mobile. We take the guesswork and noise out of a growing landscape of new mobile media tools.

Solução: Qual é a solução proposta? Por favor, seja específico!

That mobile applications, new media, and technology are an increasingly crucial component of journalism today is no surprise. What is difficult is parsing through the many new tools and platforms. Put bluntly, there is a lot of junk out there. This is why we developed the Mobile Media Toolkit, which provides guidance on tools, resources, and case studies of how mobiles can be used for reporting, news broadcasting, and citizen media participation. Mobile Journalist on an SD Card takes the Toolkit one step further. It literally puts mobile media into the hands of journalists, via SD cards that are used on a journalists’ own mobile device. The project team will deliver up to 8 suggested applications in two broad categories: low bandwidth/low resource/high conflict environment and good bandwidth/well-resourced/stable environment. We are working with a team of professional reporters from Al Jazeera English who will test the apps in the field. In this way, we are further vetting and selecting the most innovative, useful, and accessible mobile tools. In the second phase of Mobile Journalist on SD card, we develop an online “deployment kit” for journalists who want to add new tools to their reporting arsenal. Simplicity and accessibility is key; the scenarios will have minimal text, interesting, useful graphics, and few choices or links. The scenarios can be digested quickly by trained reporters and citizen journalists. We also produce SD cards with tools for wider (and easy) dissemination through journalist organizations that we already work with.
Impact: How does it Work

Exemplo: Compartilhe um exemplo específico de como essa solução faz a diferença, inclua situações práticas.

Mobile Journalist on an SD Card tests and makes available up to 8 mobile media apps in two broad scenarios. In the first scenario, a trained reporter or citizen journalist is working in a low-resource environment. This means that a reliable Internet connection is nonexistent, intermittent, or unsafe, or there is a risk of network disruption. Journalists do not have a professional team available and citizen journalists work on their own. In such an environment, being able to report via a mobile phone is crucial. See this example from Libya, for example. In the second scenario, a reporter or citizen is operating in a more fully wired environment, meaning that Internet access is reliable and relatively safe. The reporter may have multiple resources at hand, such as professional newsroom support or news teams. In this scenario, mobile plays an important role as a “value add” to enhance reporting capabilities or engage more users. See this example from the WNYC radio station. In this way, our project offers solutions for journalists and citizens in various reporting environments. It leverages technology to add value to content, circumvent issues of connectivity or network shut-downs, promote citizen media creation, distribution and engagement, and better equip journalists with the best new mobile tools. We test tools and make these lessons available to a larger audience in appealing, easy-to-use, scenario-based guides, online and via SD card.

Mercado ou Setor: Quais projetos ou organizações estão solucionando o mesmo problema que você e como essas propostas diferem da sua?

A partnership between Al Jazeera English and the Mobile Media Toolkit is key to the success of this project. The Mobile Media Toolkit, developed over the last several years, is a unique, content-heavy resource that is all about Making Media Mobile. It is currently available in English, Spanish, and Arabic. Al Jazeera stands as an innovative, respected international media company with a robust reporting staff. Together, we will test and vet mobile media tools via SD card, and make our findings and suggestions available to a larger audience. There are no other resources like the Mobile Media Toolkit currently available, and this project takes the online Toolkit content to the next level through innovative, hands-on testing and sharing.
Sobre Você
Organização: and the Mobile Media Toolkit
Sobre Você




Sobre Sua Organização
Nome da Organização and the Mobile Media Toolkit

País da organização

, NY

Países onde este projeto vem gerando impacto social
Há quanto tempo sua organização está em operação?

Mais de 5 anos

As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..

Selecione o estágio que melhor se aplica à solução

Crescimento (seu piloto está em andamento e começa a se expandir)

Há quanto tempo está em funcionamento?

Em execução por mais de 5 anos

Histórico da criação: queremos saber sobre seu momento "Eureca!". Compartilhe a história de onde e quando o fundador percebeu o potencial desta solução para mudar o mundo.

The simple fact is that using mobile phones in media production isn't always as easy as it seems. Finding the right tool and using it correctly to reach the broadest possible audience requires knowledge of the mobile landscape. Mobile Journalist on an SD Card is the solution.

We test and vet the best mobile media tools among respected, trained journalists and make these lessons available to the widest audience possible. We create bright, easy-to-use, scenario-based guides so that journalists, citizens, media development organizations, and newsrooms around the world can enhance their work with mobile media tools that make sense.

This gives a voice to underserved populations by making media creation and distribution more accessible to citizen journalists looking for the right tools. It also better equips working journalists with effective new tools or channels to receive, create, and share important news.

Especifique a intensidade e a escala de impacto social desta solução até o momento

The Mobile Media Toolkit was developed and tested over the last several years and officially launched in June 2011. Since then, we have added numerous case studies, mobile tools, and guides on how to Make Media Mobile. Since the launch 3 months ago, the Toolkit has been viewed nearly 5000 times from 125 countries or territories.

The Toolkit offers guidance for curious and concerned citizens, professional reporters, media development organizations, and newsrooms. With the first phase of Mobile Journalist on an SD Card, we have the potential to work with 200 reporters from Al Jazeera English.

Al Jazeera is a respected international media company broadcasting to 220 million households in more than 100 countries. The Al Jazeera Network has more than 3,000 staff members across the world, including more than 400 journalists from more than 60 countries.

In the second phase, we make these lessons available to thousands of individuals and organizations through promotion and marketing of the mobile tool scenarios and deployment kits.

Qual é o impacto projetado para os próximos 1 - 5 anos? A ideia pode ser aproveitada? Como?

Technology moves quickly and new mobile media tools are developed every day. In light of this, Mobile Journalist on an SD card is replicable, expandable, and adaptable. Within 1 to 5 years, we can take lessons from phase one and two and add new mobile tools. We also continuously create new scenarios based on developments in technology and the larger global media landscape. For instance, scenarios can be developed that highlight the best tools and strategies to use in high-risk environments where citizens and journalists face mobile communication risks. As we continue to develop mobile security software, we can also test our tools and apps with Al Jazeera and other newsrooms and media organizations to create the best, most useful tools, scenarios, and deployment kits.

As soluções vencedoras apresentam um plano elaborado de como atingirão e marcarão o crescimento. Identifique uma meta para os próximos seis meses visando ao crescimento do impacto

In 6 months, we will have selected and tested mobile tools and made these lessons available to a larger audience.

Tarefas para 6 meses
Atividade 1

Identify and choose mobile media apps, test these tools with Al Jazeera journalists, conduct intensive user research.

Atividade 2

Compile online and downloadable scenarios and tools, based on user reviews.

Atividade 3

Promote and share the online scenarios and downloadable tools with our larger audiences and networks.

Agora vá mais longe. Identifique uma meta de impacto para os próximos 12 meses

In 12 months, we have expanded the number of scenarios, tools, and increased our reach by translating content.

Tarefas para 12 meses
Atividade 1

Identify 2 new additional scenarios and 5 relevant tools for each scenario. Translate existing and new content.

Atividade 2

Complete a second round of testing among Al Jazeera English journalists and potentially other newsrooms.

Atividade 3

Compile and promote the new apps and scenarios, in multiple languages.

Quantas pessoas foram impactadas por seu projeto?

1,001 - 10,000

Quantas pessoas poderão ser impactadas por seu projeto nos próximos três anos?

> 10.000

Explique como sua empresa, programa, serviço ou produto está estruturado

sem fins lucrativos

Que barreiras impediram o sucesso de seu projeto até agora? Como você planeja superar esses e outros desafios para fazer seu projeto crescer?

Finding testers for mobile tools can be time-consuming. While there are volunteers available among our various networks, in many cases, it is best to have journalists test the tools in the field. Our partnership with Al Jazeera English affords us the opportunity for testing and feedback among a large, innovative, and international media company.

Que tipo de mudanças você prevê para os setores de tecnologia da informação e de mídia na próxima década? Como sua solução se adaptará para refletir o ambiente em mudança? Como sua solução estimulará essa mudança?

The beauty and benefit of new media and mobile tech in journalsm is exactly this: it shifts constantly. New tools are developed as citizens increasingly contribute and access content via mobile platforms and as reporting environments change due to infrastructure, access, and conflict. Mobile Journalist on an SD Card is strategically poised to adapt by identifying and adding new tools as they become available. We are agile and mobile.

O fracasso nem sempre é uma opção. Se sua solução não conseguir evoluir nos próximos dois anos, de que outras formas você pretende explorar sua ideia?

If site visits, downloads, or interest in Mobile Journalist on an SD Card is low, we will explore alternative delivery options and formats. Part of the plan going forward is to engage with other newsrooms and media organizations around the world, which will also help reach new audiences. Further, as we translate and update content, our target market grows. Future iterations of Mobile Journalist on an SD Card may involve audio or video delivery or hands-on training events.

Amplie suas seleções, explicando como você mantém seu projeto financeiramente

Our initial support has come from contracts, foundations, and the United States Government as well as from individual donors. Our earned income stream has included consulting projects and we are now exploring large-scale paid trainings for organizations and individuals to scale our reach and revenue.

Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação

Mobile Journalist on an SD Card is a joint project from the Mobile Media Toolkit and Al Jazeera English. The Toolkit is a free resource from, funded by the Knight Foundation. Since launch, the Toolkit has been viewed 5000 times from 125 countries/territories. Al Jazeera English is a respected and innovative international media company broadcasting to 220 million households in more than 100 countries. The Al Jazeera Network has more than 3,000 staff members across the world, including more than 400 journalists from more than 60 countries.

Que tipo de equipe (contratados, voluntários, etc.) garantirá que você atinja as metas de crescimento identificadas na seção Impacto social?

Mobile Journalist on an SD Card has a rock star staff who bring expertise and proven success.

Katrin Verclas is the co-founder of She was a 2009 TED Fellow, a 2010 fellow at the MIT Media Lab, and was named by Fast Company one of the most Influential Women in Tech

Melissa Ulbricht is a journalist with and reports on the role of mobile technology in social change. She is project lead for the Mobile Media Toolkit.

Cynara Vetch is part of the Mobile Team with Al Jazeera, based in Doha, Qatar.

O Changemakers é um espaço cooperativo e de apoio. Especifique os recursos comunitários de que você precisa para desenvolver e sustentar sua iniciativa. [Selecione todas as opções que se aplicarem]

Colaboração/Rede de contato.

Especifique os recursos que você pode oferecer de suporte a outras iniciativas. [Selecione todas as opções que se aplicarem]

Marketing/Mídia, Pesquisa/Informações, Colaboração/Rede de contato, Inovação/Ideias.

Explique as necessidades ou ofertas mencionadas acima e/ou sugira categorias de suporte não especificadas na lista

One strength of Mobile Journalist on an SD Card is our ability to tap into a dedicated and passionate network of people using mobile tech for social change. Between, SaferMobile, and the Mobile Media Toolkit, we have a large, diverse audience around the world with mobile and media expertise. Al Jazeera English contributes to this strength with its own cadre of 21st century reporters and even larger audience network. For other mobile-based initiatives, we are able to offer content, tools, case studies, and connection to our network of experts.

Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas

Mobile Journalist on an SD Card helps makes sense of the growing sphere of mobile tech in media.