MiDoctor, atendimento personalizado e lembretes via celulares dos pacientes

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MiDoctor, atendimento personalizado e lembretes via celulares dos pacientes

Santiago, ChileSantiago, Chile
Tipo de organização: 
Com fins lucrativos
Estágio do Projeto:
$100,000 - $250,000
Resumo do projeto
Pitch de Elevador (Explicação curta e direta)

Resumo conciso: Ajude-nos a lançar esta solução! Forneça uma explicação dentro de 3-4 frases curtas.

MiDoctor melhora a saúde dos pacientes através de atendimento personalizado via seus telefones celulares e reduz os custos de monitoramento de sua saúde.


Problema: Este projeto busca solucionar qual problema?

Non-communicable chronic diseases, such as diabetes, hypertension, and respiratory diseases, kill over 1,300,000 people in Latin America annually. In most countries over 10% of the population has diabetes and 20% are hypertensive. Chile alone, spends USD504,000,000 annually on diabetes and its complications such as dialysis, vision loss, and amputations, most of which could be prevented. Taking their medications, going to their controls, and changing eating and exercise routines are necessary if diabetics are going to have a higher quality and longer life. However, in Chile like most countries, most diabetics don’t know they have it or don’t control it well enough to avoid its catastrophic effects. A similar situation occurs with infectious chronic diseases such as Tuberculosis and HIV

Solução: Qual é a solução proposta? Por favor, seja específico!

MiDoctor addresses the problems associated with non-communicable diseases (NCDs) in low resource settings. MiDoctor connects a patient's cell phone to an electronic medical record (EMR) to provide the continual care needed. It provides information and connects the patient to their health center via automated phone calls. The patient also receives tailored information via SMS. Finally, it gives the health center tools to manage these patients by alerting them of any responses that require attention to ensure patients receive appropriate care. This way it improves medication adherence, ensures patients go to their appointments, provides health centers with lists of patients that need intervention, and supports self-management support. All of this should reduce the catastrophic effects of these diseases. MiDoctor is highly scalable because it works with any cell phone, it’s maintained by eHealth Systems hence there’s no need for health center technical staff, and uses web technologies.
Impact: How does it Work

Exemplo: Compartilhe um exemplo específico de como essa solução faz a diferença, inclua situações práticas.

A health center (HC) contracts MiDoctor during the first week eHealth Systems customizes MiDoctor to the HC’s needs. The HC begins to use MiDoctor by entering their patients via MiDoctor’s web forms or by sending us the information. From there MiDoctor has all of the intelligence built in for when to call patients, when to send them SMS messages depending on their responses, and when to send email alerts to the HC. For example, if on an automated call the patient touches 1 on their keypad saying they forgot their medications, MiDoctor tells them they will receive an SMS every day for the next 7 days reminding them to take their medications. If the patient says they don’t know how to take their medications, MiDoctor sends an email alert to the HC and places them on a work list, so HC personnel can see all the patients they need to call about this particular issue. MiDoctor also calls patients before their appointment and asks them if they will attend, if the patient responds no, it alerts the HC so another patient can be seen. In this way, MiDoctor connects patients to their HC ensuring they receive the appropriate care and don’t “fall through the cracks.” It motivates and educates patients in how to control their health, and alerts the HC when to assist patients, so that they provide the necessary care only when it is needed. This strengthens the health system by reducing the no show rates and ensuring high quality treatment. MiDoctor also provides the foundation of an EMR without needing servers, thus taking the first step in placing other electronic tools in the HCs.

Mercado ou Setor: Quais projetos ou organizações estão solucionando o mesmo problema que você e como essas propostas diferem da sua?

There are currently no systems with the same characteristics as MiDoctor in Chile. There are 2 experiences of SMS for appointment reminders, however, these only allow one way communication to the patient and don’t tell the health center if the patient is not coming, as does MiDoctor. Another system used nurses to call diabetics, however, this is too expensive and not scalable and therefore hasn’t expanded since it began in 2005. There are also SMS providers who can send messages to patients, however, they require the time, content and number for every SMS hence there is no automation. These organizations present a challenge only in that they can provide a lower cost alternative with less functionality, however, they have been around for years and few organizations use their services.

História de fundação

My partner and I had two different moments. She’s a Chilean clinician with experience in both the private and public health sectors. Her moment came when we started designing the initial system for two health centers and she realized that this type of system could fill the current void in the care of chronic patients which occurs because it’s so hard to have continual communication with them between visits or to know what specific support or intervention the patient requires. For me, it came when I realized that we could empower the patient and provide them with information they wanted through any cell phone, independent of how technologically savvy they were, and with no additional work for the patient. Many chronic disease systems either increase the digital divide because they require Internet or knowledge of how to use computers or aren’t used because they require too much effort from the patient.
Sobre Você
eHealth Systems
Sobre Você




Sobre Sua Organização
Nome da Organização

eHealth Systems

País da organização

, RM, Santiago

Países onde este projeto vem gerando impacto social

, RM, Santiago

Há quanto tempo sua organização está em operação?

Entre 1 e 5 anos

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Há quanto tempo está em funcionamento?

Em execução entre 1 e 5 anos

Qual(is) item(ns) abaixo descreve(m) melhor a(s) barreira(s) que sua inovação soluciona? Escolha até dois itens.

Custo, Qualidade.

Descreva a meta da sua iniciativa; fale sobre o que você está tentando alcançar.

1. Improve chronic disease care by a) ensuring they have their clinical appointments, b) alerting their clinician of risk factors or problems the patient reports, c) providing a history of problems or questions the patient has had to improve their doctor's visit
2. Optimize the management and resources of the health center by a) confirming patients will go to their appointments and if they won't alerting the center to see another patient, b) providing indicators to improve management.
3. Motivate patients to improve their self-care and improve their satisfaction by a) helping them remember their medications and change their lifestyle, b) educating them through personalized SMS and automated phone calls, c) allowing them to provide or request information when they would like.

Qual foi o impacto da sua solução até hoje?

The first project was when we designed MiDoctor and implemented it in 2 health centers in Feb., 2010 for a study. This study concludes March, 2011 and the results of MiDoctor's impact should be known by June. The evaluators have found many patients commenting that they find this system useful and that patients who answer the first call, tend to continue with the program. The larger impact was to iron out the details of the system. This included adding functionality not originally planned, finding voice and SMS providers that worked with Chilean cell phones, and tuning the clinical workflow within MiDoctor.
The second project, in a rural hospital in the south of Chile, was for MiDoctor-Reminders. To date, 185 patients have been called, of which 29% confirmed their appointment, 6% responded they were not going, and 11% called MiDoctor back. Since the project occurred at the same time as the first the same technical issues were resolved, so we now expect the response rate to increase.

Qual é a sua expectativa de impacto para os próximos 5 anos?

In 5 years, we expect to have implemented at least one module of MiDoctor (Diabetes, Reminders, or Hypertension) in 60% of Chilean public health centers, and in 300 centers in Latin American and the world. Through this reduce no-show rates by 50%, foot amputations by 30%, and delay the start of dialysis by an average of 1 year. This is in Chile will save over US$58 million annually at a cost of US$6.5 million.
At a national level, we will have implemented this two way communication model in the Chilean national health hotline “Salud Responde” and shown demonstration of systems that communicate to each other to promote a national network where information is shared between any health center where the patient goes.

Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?

An initial barrier is how to enter information into MiDoctor since many health centers have an electronic system which we can't access, and they will not want to enter data again into MiDoctor. For this we've designed MiDoctor to require as little data as possible, for all of that data to be loaded only when the patient is first entered and not continuously, and for MiDoctor to collect any additional information from the patient themselves during one of the automated phone calls.
Another barrier is how to market this to the thousands of health centers in Chile and Latin America. For this, we have signed an agreement with Movistar, one of the largest telecomms in Latin American and the one that has over 90% of health institutions in Chile as clients, for them to be resellers of MiDoctor.

As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.

Have implemented this system in at least 10 health centers and have shown that it reduces no shows rates.

Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os seis (6) meses
Atividade 1

Define how Movistar will use their sales force for our product

Atividade 2

Automate the installation as much as possible

Atividade 3

Have signed at least 1 of the top 3 private clinics in Chile

Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses

Have implemented this system in at least 40 health centers and have shown that it increases medication adherence

Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os doze (12) meses
Atividade 1

Have implemented system in at least 1 clinic outside of Chile

Atividade 2

Have created a second module for MiDoctor for Hypertension

Atividade 3

eHealth Systems should count with its own infrastructure and not count on our partners for it

Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação

An eHealth Systems partner is founder and CEO of a radiology software company with an income of US1 million annually and over 400 installations in Latin America. We are using their project implementation, software development, and service provision.
We are defining the mechanism to use the sales force of Movistar, the 2nd largest Telecomm in Chile. They provide internet and phone to the entire public health system.
Joaquin is on the Board of Directors of OpenMRS, an electronic medical record with implementations in 49 countries.

Atualmente você planeja atender outros locais, mercados e populações específicas com sua inovação? Se sim, onde e por quê?

We are planning on a step-wise expansion of MiDoctor to include hypertension, respiratory problems, tuberculosis, and mental disorders. This will include new patient populations.
Further, we plan to expand the markets of MiDoctor first to other countries where our partners, Lebox and Movistar, work. This includes all but 3 countries in Latin America. Then through the OpenMRS network expand to countries beyond Latin America. We’ve already started conversations with organizations in the Philippines and Pakistan for example.

Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?

We believe our most important value is improving society, specifically its health system. This ethos has led us to find collaborators, not just employees. For example, our lawyer entered our board of directors instead of payment, and has become a trusted advisor. The idea of social enterprise, relatively new in Chile and Latin America, is key to having an innovative and enjoyable workplace.
Secondly, the combination of the skills of the three partners, clinical, technical, and commercial, is a mix rarely found in health informatics companies, and something which no company in Chile possesses.
Finally, MiDoctor is a platform for other innovative solutions. Since it connects the health center and the patient, additional services such as home rapid tests, can easily be added.

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