Qual é o benefício ou valor que você está criando para o seu negócio?
Among GSK vaccine portfolio, we can distinguish a rotavirus vaccine, a pneumococcal vaccine and potentially a malaria vaccine in the near future, which represent weapons against the three leading causes of childhood mortality in developing countries. The development of a tailor-made nutraceutical for vaccine effectiveness improvement in LDCs will support via a complementary, sustainable and profitable way one of the GSK responsible business goals: “health for all.”
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
As a science-led global healthcare company, GSK is committed to developing practical ideas that have a significant social impact, especially in the least developed countries, a policy that reflects its recognised corporate social responsibility. That is the reason why this initiative will benefit from the support and the expertise of GSK Consumer Healthcare and GSK Vaccines in terms of scientific innovation, manufacturing and commercial strategies. Internal resources and funds to be allocated to this project will be defined in due time depending on the issue of this competition.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
As a social business enterprise addressing a social objective, the financial strategy will consist in generating a symbolic dividend of 1 to 5% annually that will be re-invested to expand the company (building of new factories) and improve the product(s). It should be noticed that this financial model will be put in place once the founder(s) who have contributed to the seed capital will have recovered their investment. At the same time various funders such as governments, private and public non-profit foundations, corporations and impact investors will be approached and asked to participate in the capital increase over time.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
An internal partnership will be established between GSK Consumer Healthcare and GSK Vaccines for the development of the nutraceutical prototype and the proof-of-concept in terms of vaccine efficacy improvement. A potential external partnership with the Grameen Bank or a similar organization could be considered to support the microfinance programs that will be offered to the farmers.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
I have received valuable support from my supervisors and have established key contacts with GSK Consumer Healthcare to move forward with this initiative. I have not received any push-back so far.