Logísticas da Favela: endereços baseados em celulares para áreas faveladas

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Logísticas da Favela: endereços baseados em celulares para áreas faveladas

Mumbai, IndiaAmsterdam, Holanda
Website:
http://corporateresponsibility.tnt.com/blog/45
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Resumo do projeto
Pitch de Elevador (Explicação curta e direta)

Resumo conciso: Ajude-nos a lançar esta solução! Forneça uma explicação dentro de 3-4 frases curtas.

Milhões de pequenos negócios existem em favelas em todo o mundo. A maioria deles não possui um endereço formalmente reconhecido,o que dificulta o envio e recebimento de bens. A TNT e a Vodafone desenvolveram um sistema de endereços baseados em celulares que permite que lojas locais se desenvolvam acima da pobreza ao conectar seus negócios com outros mercados.

SOBRE O PROJETO

Problema: Este projeto busca solucionar qual problema?

Millions of small businesses exist in slums worldwide. Most of them do not have formally recognised addresses, which makes it difficult to send and receive goods. An address can enable local stores to rise above poverty by connecting their business to a larger market. Chris, a Kibera slum resident explains: "One million people live in Kibera, but we do not have addresses. So when I ordered a camera to use as a journalist, I could not receive the package directly. I had to walk to the nearest postal office at a 3.5km distance. And not just once, I did not know when the package would arrive, so I had to walk back and forth regularly. The people who live in Kibera have little money,so when a package arrives, we even have to bribe the the local authorities to ensure the delivery..."

Solução: Qual é a solução proposta? Por favor, seja específico!

Mobile phone locations (Geocodes) are connected to TNT's express global logistics network. With this mobile location, we can deliver goods to everyone -worldwide- via their mobile phone. With mobile based addresses, we can leapfrog street names and postal codes in extremely dense and maze-structured urban areas; slums. An extra added value to the mobile based addresses is the option to transfer money via the reliable Mpesa (Vodafone's mobile payment system). Local slum businesses can securely do business on the global market place, because cash payments are impossible when doing businesses abroad! Want to read more about the project? Check out the published articles: http://www.guardian.co.uk/sustainable-business/delivery-slum-business-mobile-phone-address http://urbanpoverty.intellecap.com/?p=558
Impact: How does it Work

Exemplo: Compartilhe um exemplo específico de como essa solução faz a diferença, inclua situações práticas.

a local slum entrepreneur sells leather bags via internet. He receives an order from a customer in Europe. Via a text message from Mpesa, he knows that the money is being paid by the customer. The mobile money will be released when he send the bag. When the bag is ready, he calls TNT for pick up of the package. TNT identifies his location via the GPS coordinates. The package is being collected. If the bag has been delivered to the customer via TNT, Mpesa directly transfers the money to the local slum entrepreneur. Visa versa, if a local slum entrepreneur orders spare parts for his bike shop, he can use his mobile phone number as address location. He pays via Mpesa. Mpesa holds the money until the entrepreneur receives the spare parts. Then, the money is being transferred. TNT delivers the spare parts to the GPS location that has been registered with the mobile phone number. Reliable logistics and secure payments stimulate local slum businesses to rise out of poverty by connecting them to the global market place.
Sustentabilidade

Mercado ou Setor: Quais projetos ou organizações estão solucionando o mesmo problema que você e como essas propostas diferem da sua?

There are 2 key differentiators that give an advantage to the mobile based address system: First, the mobile based addresses are directly linked to TNT's global network operations. Local carriers do not have this direct connection to a global network. Second, this mobile based address system combines the option to securely transfer money via Mpesa. Secure payments are key to stimulate local businesses to participate in the global market place. Our ambition is not to take value from the BoP, but create value for the BoP. We want to train locals to become a delivery man.
Equipe

História de fundação

With a group of 5 students, I have spend 2 months in Kibera slum (Nairobi, Kenya) for a field research in 2010. Back in the Netherlands, one of our friends from Kibera asked if we could send him a camera. Willing to support his career as a journalist, we tried to send him a camera. At this moment, I noticed that it is almost impossible to send a camera to someone living in a slum! Aha, the idea of creating addresses for informal settlements was born!
Sobre Você
Sobre Você
Nome

Sacha Carina

Conte-nos sobre você/sua equipe

www.sachacarina.com
(a Pinterest style overview with photos/videos of the field researches I have conducted in Kenya, India and Tanzania)

I would like to start with a saying I truly believe in: "If you are working in an institution with the means to truly make a difference in the world,optimism of the spirit is a moral responsibility" (world bank)

I work at TNT Express as Global Program Manager Innovation. The global program I have developed focusses on the area where our business, technology (ICS) and society meet. Within this triangle, my ambition is to create shared value for all.
Within the slum logistics project, I have successfully developed the partnership between TNT, Vodafone's Mpesa team and a group of representatives of a local slum in India (Mumbai).

O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?

There are three key characteristics that I believe every entrepreneur should have (...and I hope I have): 1.Go out and meet people, 2.Have a strong believe in your ideals and 3. Think different!
Connect with people: I do not want to work within an office environment. Every possible moment, I want to go into the field and meet locals. I have spend 2 months in Kibera slum, visited rural areas in Tanzania and explored the maze-structured streets of Dharavi (India).
Believe in your ideals: My true believe in this project made that TNT and Vodafone wanted to be part of this project. If you speak from the heart, you can move mountains!
Think different: I mixed logistics with mobile phone locations to create a better world...and it works!

Sobre Sua Organização
País da Empresa

, NH, Amsterdam

País principal onde este projeto está criando impacto social

, MM, Mumbai

Países e regiões adicionais

all developing countries worldwide

Indústria

Transporte

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INOVAÇÃO
Selecione o estágio que melhor se aplica à solução

Ideia (você está para lançar)

A Solução: Por que esta solução é inovadora para a sua empresa e indústria?

This solution is innovative for TNT express and the transport industry, because currently formal addresses are based on street names and postal codes. The technology of linking mobile phones to address locations is new to this industry.

The solution will not only be innovative for the transport industry; it will have a huge positive impact on all other sectors; food security, access to healthcare, emergency responses... Logistics are at the core of all global challenges.

Impacto
Qual foi o impacto da sua solução até hoje?

Up to this date, we have conduced a local field research in Dharavi slum. The outcome of this research is that there is a lot of potential for Geocode (GPS) based address locations.
We did as well identify other areas of potential impact: formal parts of mega cities in emerging markets (there are many 'formal' houses in Mumbai that do not have an address either), rural areas and emergency situations (e.g.: geocode locations can be used to deliver goods after a disaster has occurred).

Qual é o impacto previsto nos próximos 1 a 3 anos?

Within three years, we want to have mobile based addresses implemented in Honduras. Honduras is one of the first countries that we want to support to develop logistics and infrastructure to empower local 'BoP' communities.
TNT supports the logistics development of Honduras via our partnership with SUSTAIN (SUSTAIN is an NGO founded by TNT, UPS, WVI and Care International) to give consultancy advice on sustainable supply chain solutions for underdeveloped countries.

Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?

barriers can arise by implementing local ICS infrastructure and combining it to existing logistics. Honduras is a completely different than India, so the solution needs to be adapted to local differences.
We can overcome these problems by doing a good local field research, involve ICS experts and work together with local government and the BoP societies to establish a new type of address system.

SUSTENTABILIDADE
Qual é o benefício ou valor que você está criando para o seu negócio?

The value for TNT's business is to learn more about mobile based addresses and see if we can potentially use this knowledge in the future for our core processes (e.g. for flexible B2C deliveries).

Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?

TNT supports SUSTAIN's developments in Honduras, but the implementation of mobile based addresses is not key at the moment (Q1-2, 2013). If the basic logistics are in place in Honduras, we could start a pilot with mobile based addresses. The pilot would be executed via the SUSTAIN partnership, which means that the funds and time will be covered by them.Potentially extra funds are needed. Option can be to look at a Public Private Partnerships to obtain the initial investment. TNT will bring in the knowledge on mobile based addresses by sending out TNT employees to Honduras to manage the project.

Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.

Currently we do not have an long-term funding and support plan. A more detailed plan will follow from a potential Honduras pilot. Our ambition is to make the mobile based address solution self sufficient; it should be cost covering. To use Accenture's ADP model: "We are not for profit, but not for loss".

Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.

The 3 key external partnerships for TNT to support this project have been; the WBCSD (Technology enablers initiative), Vodafone Group Ltd. (Mpesa) and SUSTAIN (partnership of TNT, UPS, WVI and Care International). The WBCSD serves as a catalyst to start innovative projects and has linked TNT to Vodafone for the slum research. SUSTAIN is needed to execute the idea in underdeveloped countries in the future.

Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?

Internally, we have had top-down and bottom-up support. Top Down: The TNT Board of Management has supported the local field research in India. Bottom-up: we have had strong support from TNT Mumbai and the local depot managers to execute the field research.
The push back mainly focused on the long term benefits such an project. It takes years to implement a new type of address service. This long term vision can conflict with a company's need for short term profit.

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