Qual é o benefício ou valor que você está criando para o seu negócio?
The value for TNT's business is to learn more about mobile based addresses and see if we can potentially use this knowledge in the future for our core processes (e.g. for flexible B2C deliveries).
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
TNT supports SUSTAIN's developments in Honduras, but the implementation of mobile based addresses is not key at the moment (Q1-2, 2013). If the basic logistics are in place in Honduras, we could start a pilot with mobile based addresses. The pilot would be executed via the SUSTAIN partnership, which means that the funds and time will be covered by them.Potentially extra funds are needed. Option can be to look at a Public Private Partnerships to obtain the initial investment. TNT will bring in the knowledge on mobile based addresses by sending out TNT employees to Honduras to manage the project.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Currently we do not have an long-term funding and support plan. A more detailed plan will follow from a potential Honduras pilot. Our ambition is to make the mobile based address solution self sufficient; it should be cost covering. To use Accenture's ADP model: "We are not for profit, but not for loss".
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
The 3 key external partnerships for TNT to support this project have been; the WBCSD (Technology enablers initiative), Vodafone Group Ltd. (Mpesa) and SUSTAIN (partnership of TNT, UPS, WVI and Care International). The WBCSD serves as a catalyst to start innovative projects and has linked TNT to Vodafone for the slum research. SUSTAIN is needed to execute the idea in underdeveloped countries in the future.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
Internally, we have had top-down and bottom-up support. Top Down: The TNT Board of Management has supported the local field research in India. Bottom-up: we have had strong support from TNT Mumbai and the local depot managers to execute the field research.
The push back mainly focused on the long term benefits such an project. It takes years to implement a new type of address service. This long term vision can conflict with a company's need for short term profit.