Alertfy - ONE Button Alert Alarm System

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Alertfy - ONE Button Alert Alarm System

SingaporeSingapore
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The world population is rapidly ageing. Between 2000 and 2050, the proportion of the world's population over 60 years will double from about 11% to 22%. The absolute number of people aged 60 years and over is expected to increase from 605 million to 2 billion over the same period.

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

Comprising of a receiver (Light/Sound Alert) and a Battery free button, using energy harvesting technology. Imagine this, when you need help/assistance, you run out of battery? or there is a battery leak?

http://www.youtube.com/watch?v=mcyOQM4l7Jc

About Project

Problem: What problem is this project trying to address?

The world population is rapidly ageing. Between 2000 and 2050, the proportion of the world's population over 60 years will double from about 11% to 22%. The absolute number of people aged 60 years and over is expected to increase from 605 million to 2 billion over the same period. SINGAPORE may suffer the most among Asian economies from an ageing population, with the average growth in economic output falling more than 40 per cent over the next 25 years. The Republic is set to be the world's third- fastest ageing nation, as the proportion of those aged 65 and above will double to 20 per cent in 2020.

Solution: What is the proposed solution? Please be specific!

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind. Comprising of a receiver (Light/Sound Alert) and a Battery free button, using energy harvesting technology. Imagine this, when you need help/assistance, you run out of battery? or there is a battery leak? Caregivers/family members can proceed to do daily chores and spend time doing their personal thing, while the person needing assistive care or elderly can get assistance by pressing the button when needed.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The business model is direct sales. Based on current manufacturing cost, we plan to sell the devices below $50, with a base cost price at $20 for 8000 units. Our value is the long term cost savings and the promotion of intergrated care. The 3 key benefits: • Maintenance free • Longer Lifespan • Feel safe and secure
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are a number of competitors in the market with the following disadvantages: Cost • Expensive solutions ($300-500) • Subscription services Practicality • Must recharged battery Our value is a perfect balance of cost vs. practicality.
About You
Organization:
Safety Empowers
About You
First Name

James

Last Name

Pinto

Title

Co-Founder

About Your Organization
Organization Name

Safety Empowers

Organization Country
Country where this project is creating social impact

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Project description
What are your organization's top three priorities in the next year?

We want to become a leader in consumer applications for the Sliver market.
The following are our top priorities for 2013
- Selection of a manufacture
- Distribution channels
- Goto Market

Your project
Project Support
Need #1

Message & Brand Strategy

Need #2

Consumer/Audience Acquisition

Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!

Message & Brand Strategy:
- To develop a product diffraction & value message/plan for greater impact as the solution is simple but there is practical needs for it.
- Growth planning guidance, building a company to growth.

What three characteristics or qualities do you prioritize in working relationships/partnerships?
1.

Relationship

2.

Ethics

3.

Integrity

Will support from American Express be focused on your organization overall or a specific product/service? Please describe.

The core will be the product "Alertfy" but the base is within our organisation, which will have a domino effect from American Express support and assistance.

Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.

Yes, we have work closely with
- Manufacturing partners , costing and to market plans
- Educational Providers (Nanyang Polytechnic ), electronics and incubation

Are you able to commit 3-5 hours/wk over 10-12 weeks?

No

Are you able to meet virtually or at a convenient in-person location?

Yes

Are you able to meet in the city where your organization is based?

Yes

Impact
Rank your three intended outcomes of this project:
1.

Manufacturing of product

2.

Marketing of product

3.

Launch the product

What has been the impact of your solution to date?

There is a need and instresed buyes for our solution, the key is the price Vs. Design element http://www.youtube.com/watch?v=NZT2D8rbSd8

What is your project future impact after receiving professional support from American Express?

Goto market, i have a product with your help, helping caregivers/family members to do daily chores and spend time doing their personal thing, while the person needing assistive care or elderly can get assistance by pressing the button when needed.

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