Disruptive Content, Collaboration, and Commerce that Saves Lives

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Disruptive Content, Collaboration, and Commerce that Saves Lives

United StatesPhilippines
Organization type: 
hybrid
Project Stage:
Growth
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Maternal deaths are declining worldwide, yet over 350,000 women will die this year. Nearly all these deaths are preventable. A new non-invasive device is saving lives, for @$2.50 per use. The Non-Pneumatic Anti-Shock Garment (NASG) literally buys a mom one day so she can be transported to proper care. It's effective, sustainable, and proving invaluable in the field. Maternova has helped fund the CE marking, along with the commercialization of this device. We are the exclusive distributor in ten countries.We also have built an online platform/network where caregivers are receiving training, sharing best practices, and their feedback is being compiled into instruction manuals. The Philippines, Kenya, and Burundi are working together now on our platform!

About You
Organization:
Maternova, Inc.
About You
First Name

Allyson

Last Name

Cote

Title

Vice President

About Your Organization
Organization Name

Maternova, Inc.

Organization Country
Country where this project is creating social impact

, XX

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Project description
What are your organization's top three priorities in the next year?

1. Scale up the usage of the NASG, and the total numbers in the field.
2. Establish warehouse space overseas for easy drop shipping.
3. Finalize the CE Marking.

Your project
Project Support
Need #1

Digital Marketing Strategy

Need #2

Consumer/Audience Acquisition

Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!

Maternova has considerable social media presence and reach already. What we don't have is a full time marketing person. We're a small team, and as a result we all wear multiple hats. This specific expertise will help us drive sales for the NASG. But it will also allow us to take those steps and incorporate that strategy into other product launches. We're working on a line of proprietary products (Super exciting!), so you can imagine how helpful this advice could be.

What three characteristics or qualities do you prioritize in working relationships/partnerships?
1.

Honesty, and a commitment to making a global impact beyond profit.

2.

Knowledge and subject matter expertise

3.

Sense of humor and a positive attitude! (this is actually #1!)

Will support from American Express be focused on your organization overall or a specific product/service? Please describe.

We really believe the NASG is a high potential product. Our goal right now is to focus any expertise and help we were to receive specifically on developing that product audience and customer base. It only seems logical that this will undoubtedly spill over to other specific offerings as we grow our lines of business. We're at a very exciting and pivotal point. We have to aggressively pursue our goals and be overjoyed with the help, like this, we receive.

Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.

We have conducted pilots, and done limited marketing. Our collaboration platform is being used effectively to promote discussions and reviews of the NASG. We're just getting started!

Are you able to commit 3-5 hours/wk over 10-12 weeks?

Yes

Are you able to meet virtually or at a convenient in-person location?

Yes

Are you able to meet in the city where your organization is based?

Yes

Impact
Rank your three intended outcomes of this project:
1.

Increased visibility for the NASG product to potential customers.

2.

An effective digital marketing strategy we might be able to utilize for other products.

3.

Save more mom's, more quickly. Caregivers cannot be left helpless when a highly effective intervention is available.

What has been the impact of your solution to date?

Putting it in the bluntest terms possible, the Maternova NASG stops a woman from bleeding to death after she gives birth. A healthy baby is a blessing, thanks to better ante-natal care options, but all of it doesn't solve the issues of maternal mortality if the woman doesn't survive. Families suffer, the community suffers, and it's all usually preventable. We have shipped the NASG into three countries to date, and seen it save lives. Our partners share photos, stories and proof the NASG offers hope where there otherwise might be none. The return on investment for the NASG is staggering at $13.18-$45.00 saved for every $1.00 invested.

What is your project future impact after receiving professional support from American Express?

Our goal is to get more of the NASGs into the field. Not only in our own countries, but a rising tide will lift all ships. We are happy to partner with our trusted distribution partners and help them as well. The faster the products get into the hands of the caregivers who use them, the sooner we will meet our Millennium Goal (MGD5) to reduce the number of women dying in childbirth worldwide.