Fun and Funding

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Fun and Funding

Organization type: 
Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Hi I have started a company called Love Cruise in april last year 2012. we provide charter of yachts to people and company for dinner and dance, wedding, birthday, fishing and travel. But we want to make it better by introducing a fund raising component into it, so for every

About You
Fun & Fund
About You
First Name


Last Name

Zong Huan


Fun Maker & Fund Raiser

About Your Organization
Organization Name

Fun & Fund

Organization Country
Country where this project is creating social impact

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Project description
What are your organization's top three priorities in the next year?

My organisation's first priority is to form a core team which could manage the cold calling and emailing to companies to introduce our services with the intention that they will use our yachts for gala dinner and dance and team bonding to generate more sales from yacht chartering.

My organisation's second priority is to generate greater revenue this time round. With greater revenue we would like to donate 10 to 20% of our annual revenue to any charity organisation in the world.

My organisation's third priority is to able to send at least one charity organisation on a yacht trip one a year to let them have a good enjoyable time in the sea for free.

Your project
Project Support
Need #1

Message & Brand Strategy

Need #2

Performance Management

Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!

Message & Brand Strategy:

To clearly articulate your mission, describe programs/services, and develop a differentiated positioning from the market

With the funding, I will be able to articulte my mission to the public and public will know that my company mission is not to generare sales but also know that we will be donating 10 to 20% of our annual profit to charity orgnisation and also we will send at least a charity group to free yacht trip once a year.

What three characteristics or qualities do you prioritize in working relationships/partnerships?






Will support from American Express be focused on your organization overall or a specific product/service? Please describe.

Focusing on my orgnisation overall

Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.

I have not worked with any consultants due to financial constraint.

Are you able to commit 3-5 hours/wk over 10-12 weeks?


Are you able to meet virtually or at a convenient in-person location?


Are you able to meet in the city where your organization is based?


Rank your three intended outcomes of this project:

More sales and more awarenss of our company


More people will know our company has a mission to help the charity


To help more people who are in need of our help

What has been the impact of your solution to date?

I have not implemented our solution/

What is your project future impact after receiving professional support from American Express?

A better website with datebase and more information and services will be shown in the website which will generate a higher volume of traffic which will generate more interest and awareness from the public and as such more people can aldo donate some funding to the charity benfificary in our website.