While many businesses exist in neo-classical logics of supply and demand, artwork holds a preternatural course throughout its “commodified” lifespan. Because artwork to be sold, traded or gifted holds firstly a cultural value, an inherent sometimes inexplicable value, the actual sale takes place in sociologically charged spaces, between artists, gallerists (if represented) and collectors. But what happens to art online?
Digitally adapting to an untraditional, multi-faceted market, Gallerista explores a new channel for artists and audiences to connect. Creating an online space dedicated to exhibiting artists, selling work in a respectful manner and driving informed consumership, Gallerista aims to promote the ideals of collectorship, reframing the ways in which we purchase art online.