Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Water Ecuador has begun developing a strong online presence through its website (waterecuador.org), facebook, twitter, and linkedin. However, Water Ecuador has struggled in converting hits on the website and followers on social media into donor dollars. Water Ecuador needs help in designing and implementing digital marketing strategies and partnerships that result in increased donations for the organization, thereby allowing the organizations to improve the services it provides for families in Ecuador.
Specifically, Water Ecuador would like help in analyzing the relative utility of the following strategies:
1) Google AdWords spending
2) Facebook advertising
3) Partnerships with US companies for online matching of donations
4) Inbound marketing strategies through development of manuals or informational web books
5) Creative mass donor campaigns such as those on kickstarter, charitywater.org, etc.
5) Merchandise sales on website or elsewhere
In addition to identification of areas of focus, Water Ecuador seeks advice and technical assistance in implementation of these approaches, given the limited technical skills of Water Ecuador's volunteer staff.