What makes your innovation unique?
Waldorf schools in Hungary are striving to subsistence and lot of their resources have to be used for fundraising instead of fulfiling their original mission.
Waldorf parents are comitted to maximize their support to the schools. However most of them are in lack of money and time to fulfil this sufficiently. On the other hand, instead of just meeting trendy CSR expectations, Hungarian companies are getting more active in seeking appropriate support targets - which to select is a great challenge.
The Waldorf Card System issues cards, which are distributed to the Waldorf parents, who aim to arrange daily purchases at vendors where Waldorf Cards are accepted. Based on these purchases the vendors make donations to the Waldorf school appointed by the card holder.
This enables the Waldorf parents to donate their schools through their daily purchases without making extra effort.
Professional operation is enabled by a specificly developed administrative online IT system supervised by the Enterprise.
Waldorf Card System is an innovative approach to CSR:
Conventional Corporate Social Responsibility gives place to innovative market driven new structures, where the decision on the beneficiaries is not unilaterally in the hands of the companies, but an opportunity is created for the customers to actively take part in the decision.
In the future customers' habits will be highly driven by the commitment to sustainability, and the positive and transparent CSR policy of the companies.
Companies participating in the Waldorf Card System are pioneers of the future's CSR system.
- motivates conscious shopping and prefers the interest of the community instead of the individual.
- unburdens companies from evaluating potential beneficiaries.
- positively affects the entire society by showing a working example of finding a solution for efficient cooperation between companies and NGOs.