Cyclefreo Bike Share Social Enterprise

Cyclefreo Bike Share Social Enterprise

Organization type: 
nonprofit/ngo/citizen sector
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To Design, Build and Maintain an inner city bike network (bike sharing) that is automated and self sustaining. The business structure behind this network will be a Social Business (Social Enterprise) where all profits will work towards (a) improving the bike system (b)solving social problems in and around Fremantle, Western Australia.

About You
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Section 1: About You
First Name


Last Name



, WA

Section 2: About Your Organization
Is your initiative connected to an established organization?


Organization Name


Organization Phone


Organization Address

187 High Street Fremantle

Organization Country

, WA

How long has this organization been operating?

Less than a year

Your idea
Country your work focuses on

, WA

What makes your innovation unique?

Bike Sharing is not new, there are many cities around the world who are using bike sharing programs successfully. What is new is the Social Business aspect of the bike sharing program. In most cases it is a government supported / subsidised business that drains public resources. Many bike share programs also use an advertising model where a major advertising company runs the network. The problem with this is that once the advertising rights are secured money is diverted from the bike system maintenance and support resulting in a poor user experience. Using the Social Business model it is possible to create a profit driven business (through sponsorship, advertising and monthly / annual fees) which then reinvests all revenue generated back into solving Cyclefreos social objectives. The community will both own and run Cyclefreo, this will address the issue of vandalism through a community watch program.

Do you have a patent for this idea?

Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact

System is currently being developed.

Problem: Describe the primary problem(s) that your innovation is addressing

This system will address a number of social issues in and around Fremantle -
Environment) Reduce the number of cars entering the Fremantle CBD and therefore emissions.

Space) Reduce the space / footprint used by cars.

Health) Improve the health of the community through encouraging people to cycle.

Homelessness) all revenue will be directed towards helping the homeless to no longer be homeless.

Social Issues) once Homelessness has been deemed no longer a social issue the revenue and resources can be directed at any other social issue in WA.

Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?

At present we are working with a number of organisations to clearly define the business structure and completing a formal business plan. We are also in the process of completing the Cyclefreo website which will be used to engage the community, government and business in the selection of bike station locations, cycle routes, pricing models and all other aspects of the business. Involving the community and crowdsourcing ideas will ultimately result in a better system and business for everyone.

Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible

2010) Bike System Design / System roll out
2011) Full localised Bike sharing system in place
2012) Reduction in local traffic and fund distributed towards social issues

How many people will your project serve annually?

More than 10,000

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your innovation seek to have an impact on public policy?


If your innovation seeks to impact public policy, how?

Approximately 150 words left (1200 characters).

What stage is your Social Enterprise in?

Idea phase

Does your organization have a board of directors or an advisory board?


Does your organization have a non monetary partnerships with NGOs?


Does your organization have a non monetary partnerships with businesses?


Does your organization have a non monetary partnerships with government?


Please tell us more about how partnerships could be critical to the success of your Social Enterprise

Key stake holders are the City of Fremantle who would be managing cycle route development. The Mayor of Fremantle has provided his support for the program and is actively working with Cyclefreo. The State Government organisaiton Bikewest will also need to be involved for infrastructure funding however we are going to pitch the business to them once the website is up and running. I am also in contact with Social Business Australia, the Social Traders and the Mohammed Yunus Centre for direction and planning in relation to the Social Business aspects.

We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model

Revenue will be generated by advertising on the system, annual subscriptions for bike users and bike rack sponsorship.

The Story
What was the defining moment that led you to this innovation?

I have been travelling and working abroad for the past 4 years and have seen the benefits a bike sharing program can have for a city. I have also been following Social Businesses for some time and looking for ways I can apply the Social Business model to create a self sustaining business that will have long lasting improvements for the community. Pairing the two concepts and supporting an advertising model to generate additional revenue will take pressure off the Local Government in relation to infrastructure planning (accommodating more cars) as well as caring for the homeless) which will be good for everyone. Also once this is in place in Fremantle it can be applied to any number of cities in Australia (and the Asia Pacific region).

Tell us about the person—the social innovator—behind this idea.

Brodie McCulloch came up with the idea and has been gathering support for it in the City of Perth, Western Australia.

Brodie was previously Marketing and Revenue Manager for Holland America Line (A large cruise line company in the US) and now wants to use the skills, knowledge and talent that he has developed for creating revenue streams and maximising return on investment for good.

Cyclefreo is his first effort towards Social Business.

How did you first hear about Changemakers?

Social media (e.g. Twitter, Facebook, LinkedIn)

If through another source, please provide the information