Tell us about the social impact of your innovation. Please include both numbers and stories as evidence of this impact
Indigenous craftspeople in Bangladesh are mostly poor though they inherited skills but often forced to sell their products at very cheap prices as there is hardly any store/shop where they can sale their products. Only a few get the opportunity to sale their products to some NGO outlets, some to the government initiatives but most of them compel to sale in the local business stores/people at very cheap price. The other truth is that none of them get the ultimate benefit (even if they sell to the NGO shops).
As our shop runs on profit sharing basis (80% profit goes to the producers’ hand) here the producers get the maximum benefits. On the other hand, as our Outlet is targeted for indigenous artisans, it hopes to attract a big number of customers in future. Here the indigenous craftspeople get a unique identity. The idea is helping to create jobs for the target group too.
Additionally, through this IDEA, the target people are getting chance to improve their existing skills, innovation in design and knowledge on marketing system. We have the hope to open an online shop and join to the fair trade movement in future that will bring great socio-economic impacts on the lives of the indigenous population in the country.
Problem: Describe the primary problem(s) that your innovation is addressing
There are more than 45 indigenous ethnic groups with a population of nearly two million are living in Bangladesh. Each of the groups maintain individual tradition, identification, economic systems and customs and generally live isolated in the hilly or forest areas having poor livelihood patterns. But each of the groups has distinctive skills and produces many things for own community, such as cloths, utensils, toys, etc.
Therefore, the primary problem that is addressing through this innovation is to develop a marketplace to sell their products and to create a network aiming to develop their livelihoods in a sustainable manner. This innovation has been providing them with further training and asset support so that it can attract the people of the mainstream society through a blend of traditional and modern crafts.
Actions: Describe the steps that you are taking to make your innovation a success. Include a description of the business model. What might prevent that success?
We have taken a policy to include indigenous artisans as much as possible into our regular development programs so that we can get more producers that will ensure the supply of quality products to our shop without any additional investment. Please note that we implement development programs with the assistance of donors.
However, we are trying to raise fund for setting up an OUTLET to a posh area and to open an online shop. If we can do that our project will be financially sustainable.
Results: Describe the expected results of these actions over the next three years. Please address each year separately, if possible
The following are the expected results:
- The indigenous artisans will get a marketplace of their own that will ensure in getting maximum benefits of their products.
- We have a target to promote 5000 indigenous artisans through this idea within the next three years.
- The idea will help to eradicate poverty of the same number of indigenous families by the time.
If your innovation seeks to impact public policy, how?
If the project can demonstrate a good result it may influence the public policy to design developmet project by the government.