What was the defining moment that led you to this innovation?
After having set a Social Venture investment fund for Africa, I realised that I would much rather be on the entrepreneur's side. I needed to find an idea which allied my experience in media and advertising in Africa as well as my drive to generate a social impact. Working with large marketing budgets in Africa, it was clear to me that more could be achieved with this money toward helping communities in such a needful environment. I took time to consider the angle with which to approach this challenge and came up with the idea for the first platform.
Tell us about the person—the social innovator—behind this idea.
Magali began her career as a media consultant providing investment and economic reports on developing countries to international media. In 2004, she became the Managing Director of a media company, World Television Report (WTR), which produced and packaged valuable business information in a television programme, Africa Report, broadcast on CNBC Europe. After successfully restructuring the company, Magali returned to Amsterdam in 2006 to tackle her next project, a social venture capital fund for investments in SMEs in Africa.
Magali has extensive international work experience in over 30 countries. Through the experience of working and living in Africa, Magali has developed a critical knowledge and understanding of the opportunities of the continent.
Magali believes passionately that, for true success, economic development has to be balanced with the achievement of social good. She continues to apply her entrepreneurial attitude and aptitude to this end.
She obtained her MBA from the University of Amsterdam.
How did you first hear about Changemakers?
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